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SM Megamall, in partnership with Citibank, launched its biggest promotion yet, “Shop to Drive” last July 8 at the Mega Fashion Hall.

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                    [Title] => No filter at the 4th Philippine Fashion Ball
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Looking elegant and dapper in extraordinary black and white, the hottest members of the country’s fashion industry — designers, models, photographers, writers & editors, directors, stylists, make-up artists & hairstylists — assembled for the highly-anticipated “No Filter: The 4th Philippine Fashion Ball” held at Raffles & Fairmont Makati on Sept. 22.

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                    [Title] => Style Origin is back!
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Ayala Malls kicked off this year’s Style Origin last night at the Greenbelt 5 Fashion Walk, featuring Mensweek. Showing their stuff were designers Gian Romano, Ivar Aseron, M Barretto, Joey Samson, Don Sevilla, Renan Pacson, Rhett Eala, Jerome Lorico, and Jeff Rogador.

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                    [Title] => Denim is dark matter
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It has been a decade since Viktor elevated the way people buy and wear denim jeans in Manila. Hence it’s only fitting that to mark their 10th year, the brand teamed up with designer Jerome Lorico to create a directional collaboration for fall 2013 that reflects the city’s culture and character.

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                    [Title] => Lee gathers ‘denim-curious’ stars in street fashion show
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American jeans brand Lee brought together denim-curious celebrities and fashionistas for its Philippine Fashion Week Spring/Summer 2014 at the Atrium of SM Mall of Asia.

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                    [Title] => Eight artists customize jeans for the Lee denim exhibit
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When curiosity strikes, the design possibilities are endless.

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The Style Origin Ambassadors who walked the runway last Friday gave us the low-down on their experience.

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Jerome Lorico

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American jeans brand Lee brought together denim-curious celebrities and fashionistas for its Philippine Fashion Week Spring/Summer 2014 at the Atrium of SM Mall of Asia.

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Lee Jeans showcased denim innovations in its Philippine Fashion Week spring-summer 2014 show to mark its 125th year of superb craftsmanship, once again pushing boundaries while staying true to its proud heritage.

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When curiosity strikes, the design possibilities are endless.

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abtest

Jerome Lorico’s Midnight Manifesto

By Martin Yambao | June 21, 2019 - 12:00am

In celebration of his 11th year in fashion, Jerome Lorico ushers in a clean slate for his creative process, and his business....

YStyle

Shop (up) and drive

August 28, 2015 - 10:00am

SM Megamall, in partnership with Citibank, launched its biggest promotion yet, “Shop to Drive” last July 8 at the Mega Fashion Hall.

Supreme

No filter at the 4th Philippine Fashion Ball

October 1, 2014 - 12:00am

Looking elegant and dapper in extraordinary black and white, the hottest members of the country’s fashion industry —...

Fashion and Beauty

Style Origin is back!

May 23, 2014 - 12:00am

Ayala Malls kicked off this year’s Style Origin last night at the Greenbelt 5 Fashion Walk, featuring Mensweek. Showing...

YStyle

Denim is dark matter

December 13, 2013 - 12:00am

It has been a decade since Viktor elevated the way people buy and wear denim jeans in Manila. Hence it’s only fitting...

YStyle

From the streets of New York City

By Pepper Teehankee | December 6, 2013 - 12:00am

New York City is a melting pot of different cultures. This is evident in the city’s diverse taste in art, food and fashion. The city’s cultural diversity often brings inspiration to many.

Newsmakers

Lee gathers ‘denim-curious’ stars in street fashion show

November 24, 2013 - 12:00am

American jeans brand Lee brought together denim-curious celebrities and fashionistas for its Philippine Fashion Week Spring/Summer 2014 at the Atrium of SM Mall of Asia.

Entertainment

Lee Jeans highlights denim innovations

November 15, 2013 - 12:00am

Lee Jeans showcased denim innovations in its Philippine Fashion Week spring-summer 2014 show to mark its 125th year of superb craftsmanship, once again pushing boundaries while staying true to its proud heritag...

Shopping Guide

Eight artists customize jeans for the Lee denim exhibit

October 23, 2013 - 12:00am

When curiosity strikes, the design possibilities are endless.

For Men

Rock the runway

By Cai Subijano | May 10, 2013 - 12:00am

The Style Origin Ambassadors who walked the runway last Friday gave us the low-down on their experience.

YStyle