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                    [Title] => Branding strategy cited as key to surviving global competition
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“If you do not change, you will be forced to change. Change or be changed.”

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JACQUELINE ALEXIS THNG

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abtest

Local firms told to study other markets, consumers

By Carlo S. Lorenciana | October 16, 2014 - 12:00am

A branding expert has warned domestic brands that understanding well other potential markets and the current needs and culture of various consumers in the Asean region is critical in the economic integration.

Freeman Cebu Business

Branding strategy cited as key to surviving global competition

By Grace Melanie L. Lacamiento | August 20, 2013 - 12:00am

“If you do not change, you will be forced to change. Change or be changed.”

Freeman Cebu Business