Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 390296
                    [Title] => In business, there are two oceans – the red and the blue
                    [Summary] => 

Red oceans represent all companies in existence today that compete by grabbing a greater share of limited demand. As a result, the market space gets crowded and the prospects for profits and growth decline. Products turn into commodities and the competition turns the water ‘’bloody.’’


                    [DatePublished] => 2007-03-19 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

        )

)

IKEA AND NINTENDO

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 390296
                    [Title] => In business, there are two oceans – the red and the blue
                    [Summary] => 

Red oceans represent all companies in existence today that compete by grabbing a greater share of limited demand. As a result, the market space gets crowded and the prospects for profits and growth decline. Products turn into commodities and the competition turns the water ‘’bloody.’’


                    [DatePublished] => 2007-03-19 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

        )

)

abtest

In business, there are two oceans – the red and the blue

March 19, 2007 - 12:00am

Red oceans represent all companies in existence today that compete by grabbing a greater share of limited demand. As a result, the market space gets crowded and the prospects for profits and growth decline. Products...

Business As Usual