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                    [Title] => Kia introduces ‘sonic branding’: For enhanced emotional interaction with customers
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Kia Motors has announced its newest sensory branding initiative aimed at enhancing customer interaction with the brand – a sonic signature titled ‘The Rise of Surprise.’ This tune is the auto industry’s first ever fully integrated brand signature sound applied to vehicles as well as numerous customer touch-points with the Kia brand.

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IKE KWON

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Kia Motors has announced its newest sensory branding initiative aimed at enhancing customer interaction with the brand – a sonic signature titled ‘The Rise of Surprise.’ This tune is the auto industry’s first ever fully integrated brand signature sound applied to vehicles as well as numerous customer touch-points with the Kia brand.

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abtest

Kia introduces ‘sonic branding’: For enhanced emotional interaction with customers

August 20, 2014 - 12:00am

Kia Motors has announced its newest sensory branding initiative aimed at enhancing customer interaction with the brand –...

Motoring