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Some of you would remember the River Kwai from a very, very early war epic that starred David Niven and William Holden – The Bridge of the River Kwai. The bridge in the movie was actually built in Burma but it’s the same river that snakes all the way from Thailand. And in tourism, like in marketing, "name recall" is very important. And it works.
                    [DatePublished] => 2006-11-04 00:00:00
                    [ColumnID] => 133756
                    [Focus] => 0
                    [AuthorID] => 1805279
                    [AuthorName] => Rey Gamboa
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HELLFIRE PASS MEMORIAL

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Some of you would remember the River Kwai from a very, very early war epic that starred David Niven and William Holden – The Bridge of the River Kwai. The bridge in the movie was actually built in Burma but it’s the same river that snakes all the way from Thailand. And in tourism, like in marketing, "name recall" is very important. And it works.
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A River Kwai adventure

By Rey Gamboa | November 4, 2006 - 12:00am

Some of you would remember the River Kwai from a very, very early war epic that starred David Niven and William Holden – The Bridge of the River Kwai. The bridge in the movie was actually built in Burma...

Business