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                    [Title] => Your Concept Car — a project with women in the driver’s seat
                    [Summary] => The idea of an all-woman team making all the decisions in the development of a new concept car arose at Volvo in the autumn of 2001. Visiting Volvo at the time for a series of workshops was Marti Barletta, an American expert on female consumer patterns. She claimed, "If you meet the expectations of women, you exceed the expectations of men."


"We’re sure it’s right," says Camilla Palmertz, one of the two project managers for the Your Concept Car (YCC). "That’s why that thesis has been our guiding light in developing YCC."


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HANS-OLOV OLSSON

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"We’re sure it’s right," says Camilla Palmertz, one of the two project managers for the Your Concept Car (YCC). "That’s why that thesis has been our guiding light in developing YCC."


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abtest

The all-new Volvo S40

May 26, 2004 - 12:00am

"More people are considering smaller cars. But when it comes to premium car buyers there is one important catch. They don’t compromise. Meaning that they might go smaller, but they don’t want less....

Motoring

Your Concept Car — a project with women in the driver’s seat

March 17, 2004 - 12:00am

The idea of an all-woman team making all the decisions in the development of a new concept car arose at Volvo in the autumn of 2001. Visiting Volvo at the time for a series of workshops was Marti Barletta, an American...

Motoring

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