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                    [Title] => Adboard orders withdrawal of misleading ads
                    [Summary] => The AdBoard of the Philippines has ordered Salutare Inc., the maker of Growrich Virgin Coconut Oil Capsules, to withdraw what it called the company’s misleading advertising materials.


The AdBoard ordered Salutare to pull out the confusing ads until March 3 this year.  


                    [DatePublished] => 2006-02-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1704647
                    [AuthorName] => Rocel Felix
                    [SectionName] => Business
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                    [ArticleID] => 307760
                    [Title] => ‘Ligo’ bags Advertiser of the Year award
                    [Summary] => CEBU CITY — The maker of Ligo sardines and other canned goods won the "Advertiser of the Year" award at the 19th Philippine Advertising Congress that wrapped up over the weekend in this southern city.


A. Tungchingco Trading’s "Tagalog Campaign" for Ligo sardines, a radio spot created by Campaigns and Grey, won the "Grand Araw" award. 


None from the television, print, outdoor and interactive categories won the Grand Araw, which is the "best of golds" in the awards.


                    [DatePublished] => 2005-11-21 00:00:00
                    [ColumnID] => 133272
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                    [AuthorName] => Wenna Berondo
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                    [ArticleID] => 307850
                    [Title] => 19th Ad Congress a huge success
                    [Summary] => The three-day 19th Philippine Advertising Congress ended yesterday a tremendous success, according to Meryl Graham-Schlachterman, the overall chairwoman of the event held in Cebu City with around 3,000 delegates.


Schlachterman said the 19th Congress was the most successful in history as the number of delegates exceeded expectations, coupled with their impressive participation in the plenary sessions, especially last Friday at the Waterfront Hotel and Casino-Cebu City. 


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                    [ArticleID] => 206497
                    [Title] => And now, a word about Asia’s best ads
                    [Summary] => The Asia-Pacific Advertising Festival held in Pattaya, Thailand, dubbed by some as "the Cannes of Asia," held its sixth successful year last month with a record number of advertising award entries. It also had an impressive 27 percent increase in attendance, comprising 625 delegates from Japan, Thailand, Hong Kong, Singapore, Malaysia, the Philippines and India.
                    [DatePublished] => 2003-05-17 00:00:00
                    [ColumnID] => 133272
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                    [AuthorName] => Angel Guerrero
                    [SectionName] => Modern Living
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                    [Title] => Applauding the best ads, booing the worst
                    [Summary] => The International Advertising Festival, held annually in Cannes, France, is the world’s largest gathering of advertising professionals which attracts over 8,000 participants. In this event, the Cannes Lions, the most-sought after creative awards, are handed out. 


                    [DatePublished] => 2002-11-27 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1125199
                    [AuthorName] => Angel V. Guerrero
                    [SectionName] => Lifestyle Business
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                    [Title] => So young and yet so successful
                    [Summary] => It is hard to believe, palanggas, that the popular, in-demand BBDO/Guerrero Ortega, dahlings, is only  four years young. Who could have imagined that an advertising agency would have so much impact and reap so many international awards and accolades in the short time it has been around?


                    [DatePublished] => 2002-10-15 00:00:00
                    [ColumnID] => 134863
                    [Focus] => 0
                    [AuthorID] => 1510163
                    [AuthorName] => Maurice Arcache
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GUERRERO ORTEGA

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                    [Title] => Adboard orders withdrawal of misleading ads
                    [Summary] => The AdBoard of the Philippines has ordered Salutare Inc., the maker of Growrich Virgin Coconut Oil Capsules, to withdraw what it called the company’s misleading advertising materials.


The AdBoard ordered Salutare to pull out the confusing ads until March 3 this year.  


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                    [Title] => ‘Ligo’ bags Advertiser of the Year award
                    [Summary] => CEBU CITY — The maker of Ligo sardines and other canned goods won the "Advertiser of the Year" award at the 19th Philippine Advertising Congress that wrapped up over the weekend in this southern city.


A. Tungchingco Trading’s "Tagalog Campaign" for Ligo sardines, a radio spot created by Campaigns and Grey, won the "Grand Araw" award. 


None from the television, print, outdoor and interactive categories won the Grand Araw, which is the "best of golds" in the awards.


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                    [ColumnID] => 133272
                    [Focus] => 0
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                    [AuthorName] => Wenna Berondo
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                    [Title] => 19th Ad Congress a huge success
                    [Summary] => The three-day 19th Philippine Advertising Congress ended yesterday a tremendous success, according to Meryl Graham-Schlachterman, the overall chairwoman of the event held in Cebu City with around 3,000 delegates.


Schlachterman said the 19th Congress was the most successful in history as the number of delegates exceeded expectations, coupled with their impressive participation in the plenary sessions, especially last Friday at the Waterfront Hotel and Casino-Cebu City. 


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                    [Title] => And now, a word about Asia’s best ads
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                    [DatePublished] => 2003-05-17 00:00:00
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                    [AuthorName] => Angel Guerrero
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                    [ArticleID] => 185654
                    [Title] => Applauding the best ads, booing the worst
                    [Summary] => The International Advertising Festival, held annually in Cannes, France, is the world’s largest gathering of advertising professionals which attracts over 8,000 participants. In this event, the Cannes Lions, the most-sought after creative awards, are handed out. 


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                    [ColumnID] => 133272
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                    [AuthorName] => Angel V. Guerrero
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                    [Title] => So young and yet so successful
                    [Summary] => It is hard to believe, palanggas, that the popular, in-demand BBDO/Guerrero Ortega, dahlings, is only  four years young. Who could have imagined that an advertising agency would have so much impact and reap so many international awards and accolades in the short time it has been around?


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abtest

Adboard orders withdrawal of misleading ads

By Rocel Felix | February 20, 2006 - 12:00am

The AdBoard of the Philippines has ordered Salutare Inc., the maker of Growrich Virgin Coconut Oil Capsules, to withdraw what it called the company’s misleading advertising materials. The AdBoard ordered Salutare...

Business

‘Ligo’ bags Advertiser of the Year award

By Wenna Berondo | November 21, 2005 - 12:00am

CEBU CITY — The maker of Ligo sardines and other canned goods won the "Advertiser of the Year" award at the 19th Philippine Advertising Congress that wrapped up over the weekend in this southern city. A....

Headlines

19th Ad Congress a huge success

November 21, 2005 - 12:00am

The three-day 19th Philippine Advertising Congress ended yesterday a tremendous success, according to Meryl Graham-Schlachterman, the overall chairwoman of the event held in Cebu City with around 3,000 delegates. Schlachterman...

Cebu News

And now, a word about Asia’s best ads

By Angel Guerrero | May 17, 2003 - 12:00am

The Asia-Pacific Advertising Festival held in Pattaya, Thailand, dubbed by some as "the Cannes of Asia," held its sixth successful year last month with a record number of advertising award entries. It also...

Modern Living

Applauding the best ads, booing the worst

By Angel V. Guerrero | November 27, 2002 - 12:00am

The International Advertising Festival, held annually in Cannes, France, is the world’s largest gathering of advertising professionals which attracts over 8,000 participants. In this event, the Cannes Lions,...

Lifestyle Business

So young and yet so successful

By Maurice Arcache | October 15, 2002 - 12:00am

It is hard to believe, palanggas, that the popular, in-demand BBDO/Guerrero Ortega, dahlings, is only four years young. Who could have imagined that an advertising agency would have so much impact and reap so many...

Newsmakers