^
+ Follow GUERILLA Tag
Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 727048
                    [Title] => Wartime banknotes on display in BPI museum
                    [Summary] => 

WARTIME MONEY. Among the “relics” displayed at the Bank of PI museum-Cebu are old money circulated here under various colonial regimes.

[DatePublished] => 2011-09-15 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1769982 [AuthorName] => The Ear [SectionName] => Freeman Opinion [SectionUrl] => opinion [URL] => ) [1] => Array ( [ArticleID] => 41109 [Title] => Gearing up for guerilla marketing [Summary] =>

Guerilla marketing, a term coined by Jay Conrad Levinson in his popular 1984 book of the same title, has been loosely defined as a body of unconventional ways of pursuing conventional goals. Simply put, this strategy deals with the objective of maximizing profits by minimizing costs.

[DatePublished] => 2008-01-28 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1096615 [AuthorName] => Christina Mendez [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
GUERILLA
Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 727048
                    [Title] => Wartime banknotes on display in BPI museum
                    [Summary] => 

WARTIME MONEY. Among the “relics” displayed at the Bank of PI museum-Cebu are old money circulated here under various colonial regimes.

[DatePublished] => 2011-09-15 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1769982 [AuthorName] => The Ear [SectionName] => Freeman Opinion [SectionUrl] => opinion [URL] => ) [1] => Array ( [ArticleID] => 41109 [Title] => Gearing up for guerilla marketing [Summary] =>

Guerilla marketing, a term coined by Jay Conrad Levinson in his popular 1984 book of the same title, has been loosely defined as a body of unconventional ways of pursuing conventional goals. Simply put, this strategy deals with the objective of maximizing profits by minimizing costs.

[DatePublished] => 2008-01-28 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1096615 [AuthorName] => Christina Mendez [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
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