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                    [Summary] => The Swedish vodka Absolut is the cream of the premium, median-priced crop. Which means you can find it in almost any bar in the world, a marked change from the results of market research done in 1979, which revealed that no one would buy Swedish vodka. Fast forward 25 years later, and the government-owned vodka company has produced over one billion bottles of premium vodka – making it the third largest international spirit in the world.


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GUCCI AND FERRARI

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abtest

The Absolut barman cometh

By Bea Ledesma | August 18, 2005 - 12:00am

The Swedish vodka Absolut is the cream of the premium, median-priced crop. Which means you can find it in almost any bar in the world, a marked change from the results of market research done in 1979, which revealed...

Food and Leisure