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GODIN

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What government and business need
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abtest

Ulitawo naghikog

By Jojo C. Ugdol | September 23, 2014 - 12:00am

Patay na nga nakit-an sa iyang inahan ang 25-anyos nga lalaki human giingong naghikog gamit ang pisi sa sitio Camparville, Buhisan, dakbayan sa Sugbo niadtong Domingo sa gabii.

Banat Balita

It’s better to be sorry than safe

By Bong R. Osorio | January 28, 2013 - 12:00am

Vulnerability is all about uncertainty, risk and emotional exposure.

Lifestyle Business

Conquering your lizard brain

By Bong R. Osorio | August 1, 2011 - 12:00am

I am a Seth Godin fan.

Lifestyle Business

Wealthbank infuses P100M for upgrading

By Ehda Dagooc | December 16, 2008 - 12:00am

While the rural bank industry is battered with the sudden declaration of bank holidays by the members of the Legacy Group, the locally owned Wealth Development Bank (Wealthbank) on the other hand, announced to pour...

Freeman Cebu Business

Consumers tune in to what they want, when they want it

By Bong R. Osorio | March 3, 2008 - 12:00am

I recently got hold of Meatball Sundae, a new marketing book by Seth Godin, best-selling author, entrepreneur and agent of change. The title was quite intriguing; I immediately searched for what, exactly, it means....

Lifestyle Business

Be remarkable, be a purple cow

By Bong R. Osorio | March 20, 2006 - 12:00am

Traditional marketing has taught us that to be effective in the way we bring our products or services to our desired consumers, we have to effectively manage what has been labeled the "4Ps" of marketing:...

Lifestyle Business

Fresh Ideas for Economic Growth

By Bong R. Osorio | February 19, 2003 - 12:00am

What government and business need When was the last time you had a great idea? Perhaps you have developed a new café concept, a never-before-used plot for the next great telenovela, a more efficient way to...

Lifestyle Business