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                    [Title] => Understanding and leading Gen Z
                    [Summary] => After Generation Z, the next generation should be called Generation AA.
                    [DatePublished] => 2024-04-06 00:00:00
                    [ColumnID] => 136402
                    [Focus] => 1
                    [AuthorID] => 1325498
                    [AuthorName] => Francis J. Kong
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 2310189
                    [Title] => Gen Zs seen aiding HMO recovery
                    [Summary] => The Generation Z, colloquially known as the zoomers, is expected to help the health maintenance organization (HMO) sector recover as they begin to enter the workforce with wellness and social protection on top of their priorities.
                    [DatePublished] => 2023-11-10 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1475310
                    [AuthorName] => Louise Maureen Simeon
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => https://media.philstar.com/photos/2023/11/09/18_2023-11-09_18-47-02407_thumbnail.jpg
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                    [ArticleID] => 2295069
                    [Title] => The singing toilet
                    [Summary] => My friend Peter McIntyre, now comfortably retired in Ireland, periodically sends me articles to which I am very grateful. He gave me a fascinating one recently.
                    [DatePublished] => 2023-09-10 00:00:00
                    [ColumnID] => 136420
                    [Focus] => 1
                    [AuthorID] => 1325498
                    [AuthorName] => Francis J. Kong
                    [SectionName] => Business
                    [SectionUrl] => business
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                    [Title] => Generation Z and the environment
                    [Summary] => With the threat of climate change looming in the background, Generation Z is beset with data on how catastrophic the future will be for all of us if we do not drastically act today.
                    [DatePublished] => 2021-08-23 00:00:00
                    [ColumnID] => 0
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                    [SectionName] => Business
                    [SectionUrl] => business
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                    [Title] => Generation Z: Technology and change
                    [Summary] => The St. Scholastica’s College Manila Ma. Fe Perez-Agudo Center for Leadership Excellence held its second annual thought leadership workshop for student leaders. 
                    [DatePublished] => 2019-12-23 00:00:00
                    [ColumnID] => 0
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                    [ArticleID] => 1958876
                    [Title] => Rise of a new consumerism
                    [Summary] => Consumer activism in the Philippines in recent years has suffered a serious blow as the voices of organized and individual dissent were drowned. 
                    [DatePublished] => 2019-10-10 00:00:00
                    [ColumnID] => 133715
                    [Focus] => 1
                    [AuthorID] => 1805279
                    [AuthorName] => Rey Gamboa
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [Title] => How brands can communicate to Gen Z using short-form videos
                    [Summary] => While they spend more time on their smartphones, Gen Zs, on the contrary, seem to have lesser attention span on online content, according to Kantar China CEO Rana Deepender at the recently concluded TikTok Southeast Asia Creators and Content Marketing Conference at the Marina Bay Sands. 
                    [DatePublished] => 2019-08-07 11:45:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1805250
                    [AuthorName] => Euden Valdez
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => https://media.philstar.com/photos/2019/08/06/generation-z-short-form-video-content_2019-08-06_10-57-11220_thumbnail.jpg
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                    [Title] => Gen Z to make up 1/3 of workforce by 2025
                    [Summary] => Individuals under the so-called Generation Z will represent nearly 35 percent of the workforce in the next seven years, a recent workplace trend study by French multinational services firm Sodexo showed.
                    [DatePublished] => 2018-10-14 00:00:00
                    [ColumnID] => 0
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                    [SectionUrl] => business
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                    [Title] => Duterte cancels Brunei trip after Davao blast
                    [Summary] => 
 President Rodrigo Duterte canceled his official visit to Brunei following an explosion that tore into his hometown Davao City.

                    [DatePublished] => 2016-09-03 12:03:03
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1645031
                    [AuthorName] => Patricia Lourdes Viray
                    [SectionName] => Headlines
                    [SectionUrl] => headlines
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                    [Title] => Luzon grid on alert anew over high demand 
                    [Summary] => 
The Luzon grid was placed on alert anew yesterday over high demand even as two power plants that tripped off on Monday remained offline.

                    [DatePublished] => 2016-06-15 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1804525
                    [AuthorName] => Danessa Rivera
                    [SectionName] => Nation
                    [SectionUrl] => nation
                    [URL] => http://media.philstar.com/images/the-philippine-star/nation/20150705/power-plant-2.jpg
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Generation Z

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                    [Title] => Understanding and leading Gen Z
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                    [ColumnID] => 136402
                    [Focus] => 1
                    [AuthorID] => 1325498
                    [AuthorName] => Francis J. Kong
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 2310189
                    [Title] => Gen Zs seen aiding HMO recovery
                    [Summary] => The Generation Z, colloquially known as the zoomers, is expected to help the health maintenance organization (HMO) sector recover as they begin to enter the workforce with wellness and social protection on top of their priorities.
                    [DatePublished] => 2023-11-10 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1475310
                    [AuthorName] => Louise Maureen Simeon
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => https://media.philstar.com/photos/2023/11/09/18_2023-11-09_18-47-02407_thumbnail.jpg
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                (
                    [ArticleID] => 2295069
                    [Title] => The singing toilet
                    [Summary] => My friend Peter McIntyre, now comfortably retired in Ireland, periodically sends me articles to which I am very grateful. He gave me a fascinating one recently.
                    [DatePublished] => 2023-09-10 00:00:00
                    [ColumnID] => 136420
                    [Focus] => 1
                    [AuthorID] => 1325498
                    [AuthorName] => Francis J. Kong
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                (
                    [ArticleID] => 2121849
                    [Title] => Generation Z and the environment
                    [Summary] => With the threat of climate change looming in the background, Generation Z is beset with data on how catastrophic the future will be for all of us if we do not drastically act today.
                    [DatePublished] => 2021-08-23 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [ArticleID] => 1979002
                    [Title] => Generation Z: Technology and change
                    [Summary] => The St. Scholastica’s College Manila Ma. Fe Perez-Agudo Center for Leadership Excellence held its second annual thought leadership workshop for student leaders. 
                    [DatePublished] => 2019-12-23 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => https://media.philstar.com/photos/2019/12/22/t3-2_2019-12-22_17-06-15497_thumbnail.jpg
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                    [ArticleID] => 1958876
                    [Title] => Rise of a new consumerism
                    [Summary] => Consumer activism in the Philippines in recent years has suffered a serious blow as the voices of organized and individual dissent were drowned. 
                    [DatePublished] => 2019-10-10 00:00:00
                    [ColumnID] => 133715
                    [Focus] => 1
                    [AuthorID] => 1805279
                    [AuthorName] => Rey Gamboa
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

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                    [ArticleID] => 1941072
                    [Title] => How brands can communicate to Gen Z using short-form videos
                    [Summary] => While they spend more time on their smartphones, Gen Zs, on the contrary, seem to have lesser attention span on online content, according to Kantar China CEO Rana Deepender at the recently concluded TikTok Southeast Asia Creators and Content Marketing Conference at the Marina Bay Sands. 
                    [DatePublished] => 2019-08-07 11:45:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1805250
                    [AuthorName] => Euden Valdez
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => https://media.philstar.com/photos/2019/08/06/generation-z-short-form-video-content_2019-08-06_10-57-11220_thumbnail.jpg
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            [7] => Array
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                    [ArticleID] => 1859786
                    [Title] => Gen Z to make up 1/3 of workforce by 2025
                    [Summary] => Individuals under the so-called Generation Z will represent nearly 35 percent of the workforce in the next seven years, a recent workplace trend study by French multinational services firm Sodexo showed.
                    [DatePublished] => 2018-10-14 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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            [8] => Array
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                    [ArticleID] => 1620060
                    [Title] => Duterte cancels Brunei trip after Davao blast
                    [Summary] => 
 President Rodrigo Duterte canceled his official visit to Brunei following an explosion that tore into his hometown Davao City.

                    [DatePublished] => 2016-09-03 12:03:03
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1645031
                    [AuthorName] => Patricia Lourdes Viray
                    [SectionName] => Headlines
                    [SectionUrl] => headlines
                    [URL] => http://media.philstar.com/images/the-philippine-star/headlines/20160903/duterte-cancels-brunei-trip.jpg
                )

            [9] => Array
                (
                    [ArticleID] => 1592999
                    [Title] => Luzon grid on alert anew over high demand 
                    [Summary] => 
The Luzon grid was placed on alert anew yesterday over high demand even as two power plants that tripped off on Monday remained offline.

                    [DatePublished] => 2016-06-15 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1804525
                    [AuthorName] => Danessa Rivera
                    [SectionName] => Nation
                    [SectionUrl] => nation
                    [URL] => http://media.philstar.com/images/the-philippine-star/nation/20150705/power-plant-2.jpg
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        )

)

abtest