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                    [ArticleID] => 286986
                    [Title] => Ice cream plus
                    [Summary] => Milkin Corp. is in the middle of its 10-year business plan. Phase one  involved building brand awareness and customer loyalty for the Fiorgelato brand of ice cream. Phase two will involve going overseas, specifically in Asia, through franchising. 


"We are looking at the sustainability of the business for the long haul. Our franchisees do not want to be known as being just an ice cream business," said founder and president Ricardo Cuna. 


                    [DatePublished] => 2005-07-18 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1721099
                    [AuthorName] => Rose G. De La Cruz
                    [SectionName] => Business As Usual
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GELATERIA AND PASTICCERIA

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                    [ArticleID] => 286986
                    [Title] => Ice cream plus
                    [Summary] => Milkin Corp. is in the middle of its 10-year business plan. Phase one  involved building brand awareness and customer loyalty for the Fiorgelato brand of ice cream. Phase two will involve going overseas, specifically in Asia, through franchising. 


"We are looking at the sustainability of the business for the long haul. Our franchisees do not want to be known as being just an ice cream business," said founder and president Ricardo Cuna. 


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abtest

Ice cream plus

By Rose G. De La Cruz | July 18, 2005 - 12:00am

Milkin Corp. is in the middle of its 10-year business plan. Phase one involved building brand awareness and customer loyalty for the Fiorgelato brand of ice cream. Phase two will involve going overseas, specifically...

Business As Usual