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Have you heard of the world’s biggest, 10,000-branch gym chain called Curves, founded by failed fitness center businessman Gary Heavin and his wife, Diane? They totally innovated the concept of all-female centers with no mirrors, no frills and exercise sessions limited to only 30 minutes. 


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Have you heard of the world’s biggest, 10,000-branch gym chain called Curves, founded by failed fitness center businessman Gary Heavin and his wife, Diane? They totally innovated the concept of all-female centers with no mirrors, no frills and exercise sessions limited to only 30 minutes. 


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GARY HEAVIN

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Have you heard of the world’s biggest, 10,000-branch gym chain called Curves, founded by failed fitness center businessman Gary Heavin and his wife, Diane? They totally innovated the concept of all-female centers with no mirrors, no frills and exercise sessions limited to only 30 minutes. 


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The business strategy that wipes out the competition

By Wilson Lee Flores | October 23, 2006 - 12:00am

Have you heard of the world’s biggest, 10,000-branch gym chain called Curves, founded by failed fitness center businessman Gary Heavin and his wife, Diane? They totally innovated the concept of all-female...

Lifestyle Business

The business strategy that wipes out the competition

By Wilson Lee Flores | October 23, 2006 - 12:00am

Have you heard of the world’s biggest, 10,000-branch gym chain called Curves, founded by failed fitness center businessman Gary Heavin and his wife, Diane? They totally innovated the concept of all-female...

Lifestyle Business