Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 288169
                    [Title] => The promise of fiber
                    [Summary] => When Garsworth Marketing Inc. decided to import and market health products, not a few players in pharmaceutical industry were skeptical of its success.


"We have never considered being a non-pharmaceutical company a problem. Our challenge is  to properly identify and determine the brand positioning of our products. Each product must  deliver according to its promise. Performance must be a technical given – all we need to do is to devise a proper marketing strategy," said president and chief executive officer Albert Garcia.


                    [DatePublished] => 2005-07-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

        )

)

GARSWORTH

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 288169
                    [Title] => The promise of fiber
                    [Summary] => When Garsworth Marketing Inc. decided to import and market health products, not a few players in pharmaceutical industry were skeptical of its success.


"We have never considered being a non-pharmaceutical company a problem. Our challenge is  to properly identify and determine the brand positioning of our products. Each product must  deliver according to its promise. Performance must be a technical given – all we need to do is to devise a proper marketing strategy," said president and chief executive officer Albert Garcia.


                    [DatePublished] => 2005-07-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

        )

)

abtest

The promise of fiber

July 25, 2005 - 12:00am

When Garsworth Marketing Inc. decided to import and market health products, not a few players in pharmaceutical industry were skeptical of its success. "We have never considered being a non-pharmaceutical company...

Business As Usual