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                    [ArticleID] => 318053
                    [Title] => Workforce fuels Petron’s success
                    [Summary] => For Charmaine V. Canillas, advertising and sales promotions manager of Petron Corp., the public image of the company in the years following privatization was puzzling. 


"It was an irony. We have always been the market leader, but we were not perceived by the motorists as such. We have been privatized but Petron’s name was always associated with being a government entity," said Canillas.


                    [DatePublished] => 2006-01-23 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1212707
                    [AuthorName] => Carla Paras-Sison
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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FUEL SUCCESS

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                    [Title] => Workforce fuels Petron’s success
                    [Summary] => For Charmaine V. Canillas, advertising and sales promotions manager of Petron Corp., the public image of the company in the years following privatization was puzzling. 


"It was an irony. We have always been the market leader, but we were not perceived by the motorists as such. We have been privatized but Petron’s name was always associated with being a government entity," said Canillas.


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Workforce fuels Petron’s success

By Carla Paras-Sison | January 23, 2006 - 12:00am

For Charmaine V. Canillas, advertising and sales promotions manager of Petron Corp., the public image of the company in the years following privatization was puzzling. "It was an irony. We have always been...

Business As Usual