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                    [Title] => Colored noodles
                    [Summary] => The supermarket shelves carrying Chinese or pancit noodles have never been this colorful.  Among the egg-colored  noodles are  those    manufactured by Philippine Spice and Flavors Inc.  


"The consumer’s initial reaction to our noodles is the price," said PhilSpice founder Fabian Espiritu. "We’re on the high-end at P21 to P22 for an 8-ounce pack while most noodles retail at between P14 and P18. Our production cost is P14, double that of our competitors." 


                    [DatePublished] => 2002-06-24 00:00:00
                    [ColumnID] => 133272
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                    [ArticleID] => 165824
                    [Title] => Colored noodles
                    [Summary] => The supermarket shelves carrying Chinese or pancit noodles have never been this colorful.  Among the egg-colored  noodles are  those    manufactured by Philippine Spice and Flavors Inc.  


"The consumer’s initial reaction to our noodles is the price," said PhilSpice founder Fabian Espiritu. "We’re on the high-end at P21 to P22 for an 8-ounce pack while most noodles retail at between P14 and P18. Our production cost is P14, double that of our competitors." 


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abtest

Colored noodles

June 24, 2002 - 12:00am

The supermarket shelves carrying Chinese or pancit noodles have never been this colorful. Among the egg-colored noodles are those manufactured by Philippine Spice and Flavors Inc. "The consumer’s...

Business As Usual