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                    [Title] => Selling Magnolia ice cream, the multi-level marketing way
                    [Summary] => As part of the revival of the Magnolia brand of ice cream, San Miguel Corp. president and chief operating officer Ramon Ang is exploring a non-traditional distribution network – multi-level marketing.


The way this works, San Miguel will sign an exclusive MLM deal with a local company, which will use its network of sales people to push the ice cream (and its flavor of the month concept) to their families and friends on a commission basis.


                    [DatePublished] => 2004-10-14 00:00:00
                    [ColumnID] => 135040
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                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
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                    [Title] => Selling Magnolia ice cream, the multi-level marketing way
                    [Summary] => As part of the revival of the Magnolia brand of ice cream, San Miguel Corp. president and chief operating officer Ramon Ang is exploring a non-traditional distribution network – multi-level marketing.


The way this works, San Miguel will sign an exclusive MLM deal with a local company, which will use its network of sales people to push the ice cream (and its flavor of the month concept) to their families and friends on a commission basis.


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abtest

Selling Magnolia ice cream, the multi-level marketing way

By Margaret Jao-Grey  | October 14, 2004 - 12:00am

As part of the revival of the Magnolia brand of ice cream, San Miguel Corp. president and chief operating officer Ramon Ang is exploring a non-traditional distribution network – multi-level marketing. The way...

Business