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                    [Title] => Spending  patterns
                    [Summary] => With the huge expense in making major product shifts or in launching new products, manufacturers are increasingly using science rather than gut feel to ensure consumer acceptance. 


"Research has become a vital tool in determining the direction of businesses," said ACNielsen Phils. managing director Esther Capistrano. "For example, the data we gather directly from consumer households give manufacturers a whole picture of what products consumers buy and why they buy these." 


                    [DatePublished] => 2003-10-27 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1096894
                    [AuthorName] =>  Estela Banzon-De La Paz
                    [SectionName] => Business As Usual
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ESTHER CAPISTRANO

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                    [Title] => Spending  patterns
                    [Summary] => With the huge expense in making major product shifts or in launching new products, manufacturers are increasingly using science rather than gut feel to ensure consumer acceptance. 


"Research has become a vital tool in determining the direction of businesses," said ACNielsen Phils. managing director Esther Capistrano. "For example, the data we gather directly from consumer households give manufacturers a whole picture of what products consumers buy and why they buy these." 


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Spending patterns

By Estela Banzon-De La Paz | October 27, 2003 - 12:00am

With the huge expense in making major product shifts or in launching new products, manufacturers are increasingly using science rather than gut feel to ensure consumer acceptance. "Research has become a vital...

Business As Usual