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                    [ArticleID] => 260979
                    [Title] => Amex forges tieup with Equitable for new credit card
                    [Summary] => Credit card provider American Express has tied up with Equitable PCI Bank to launch the Equitable Gold American Express Card.


By working with Equitable PCI Bank, American Express is hoping to regain market share from its top two competitors, Mastercard and Visa.


During the Equitable Gold American Express card launching Tuesday night, Fol Rana Jr., Equitable Card VP for sales and marketing, optimistically declared that Equitable is targeting a client base of about 30,000 for the new exclusive card.


                    [DatePublished] => 2004-08-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
                    [SectionName] => Business
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EQUITABLE GOLD AMERICAN EXPRESS CARD

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                    [ArticleID] => 260979
                    [Title] => Amex forges tieup with Equitable for new credit card
                    [Summary] => Credit card provider American Express has tied up with Equitable PCI Bank to launch the Equitable Gold American Express Card.


By working with Equitable PCI Bank, American Express is hoping to regain market share from its top two competitors, Mastercard and Visa.


During the Equitable Gold American Express card launching Tuesday night, Fol Rana Jr., Equitable Card VP for sales and marketing, optimistically declared that Equitable is targeting a client base of about 30,000 for the new exclusive card.


                    [DatePublished] => 2004-08-12 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
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abtest

Amex forges tieup with Equitable for new credit card

By Marianne V. Go | August 12, 2004 - 12:00am

Credit card provider American Express has tied up with Equitable PCI Bank to launch the Equitable Gold American Express Card. By working with Equitable PCI Bank, American Express is hoping to regain market share...

Business