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Luta is Portuguese for fight and the brand that English-born Luke Dowdney created two years ago to become a major player with a social purpose in the sportswear industry. Toby Green in the Evening Standard recently reported that Dowdney, a former amateur boxer now living in Rio de Janeiro, set up a charity called Fight for Peace in 2000 “to work with the young inhabitants of the city’s favelas through martial arts and boxing.”

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                    [AuthorName] => Joaquin M. Henson
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EMANUELE LEO

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Luta is Portuguese for fight and the brand that English-born Luke Dowdney created two years ago to become a major player with a social purpose in the sportswear industry. Toby Green in the Evening Standard recently reported that Dowdney, a former amateur boxer now living in Rio de Janeiro, set up a charity called Fight for Peace in 2000 “to work with the young inhabitants of the city’s favelas through martial arts and boxing.”

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abtest

Sports brand has social purpose

By Joaquin M. Henson | October 4, 2013 - 12:00am

Luta is Portuguese for fight and the brand that English-born Luke Dowdney created two years ago to become a major player with a social purpose in the sportswear industry. Toby Green in the Evening Standard recently...

Sports