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                    [Title] => Electrolux: Changing Pinoy homes one appliance at a time
                    [Summary] => 
The local unit of Swedish appliance maker Electrolux is in for another growth year given plans to roll out more quality European appliances in the Philippine market.

                    [DatePublished] => 2014-01-27 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1538806
                    [AuthorName] => Neil Jerome C. Morales
                    [SectionName] => Business As Usual
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                    [ArticleID] => 494193
                    [Title] => The appliance company that's 'thinking of you'
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When the going gets tough, the tough get going. This holds true, especially in business where competition is fierce for the backing of a discerning, highly educated and value-for-money-oriented market.
                    [DatePublished] => 2009-08-10 00:00:00
                    [ColumnID] => 133272
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                    [AuthorName] => Joy Angelica  Subido
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                    [ArticleID] => 397850
                    [Title] => When your refrigerator thinks of you
                    [Summary] => 



Extensive research undertaken by Electrolux showed that Asian consumers have specific requirements for food preservation. Consumers felt there was a need for food retain its original value, taste, and flavor. They worried about the contamination of cooked food caused by the improper storage of raw food. They also wanted to safely extend the shelf life of food.


                    [DatePublished] => 2007-05-10 00:00:00
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                    [AuthorName] => Joy Angelica  Subido
                    [SectionName] => Food and Leisure
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                    [Title] => Electrolux to reintroduce Frigidaire
                    [Summary] => Electrolux Philippines Inc. is hoping to increase its sales this year with the re-introduction of the famous Frigidaire brand of refrigerators, and now including a laundry line.


In a press conference yesterday, Electrolux Philippines, Inc. general manager Thomas Hong admitted that the company’s current market share is a mere five percent.


The Electrolux Group, Hong explained, includes the mid-market refrigerator brand White-Westinghouse, Kelvinator and several small household and kitchen appliances.


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ELECTROLUX PHILIPPINES INC

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                    [ArticleID] => 1283254
                    [Title] => Electrolux: Changing Pinoy homes one appliance at a time
                    [Summary] => 
The local unit of Swedish appliance maker Electrolux is in for another growth year given plans to roll out more quality European appliances in the Philippine market.

                    [DatePublished] => 2014-01-27 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1538806
                    [AuthorName] => Neil Jerome C. Morales
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                    [ArticleID] => 494193
                    [Title] => The appliance company that's 'thinking of you'
                    [Summary] => 
When the going gets tough, the tough get going. This holds true, especially in business where competition is fierce for the backing of a discerning, highly educated and value-for-money-oriented market.
                    [DatePublished] => 2009-08-10 00:00:00
                    [ColumnID] => 133272
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                    [AuthorName] => Joy Angelica  Subido
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                    [ArticleID] => 397850
                    [Title] => When your refrigerator thinks of you
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Extensive research undertaken by Electrolux showed that Asian consumers have specific requirements for food preservation. Consumers felt there was a need for food retain its original value, taste, and flavor. They worried about the contamination of cooked food caused by the improper storage of raw food. They also wanted to safely extend the shelf life of food.


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                    [ColumnID] => 133272
                    [Focus] => 0
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                    [ArticleID] => 329920
                    [Title] => Electrolux to reintroduce Frigidaire
                    [Summary] => Electrolux Philippines Inc. is hoping to increase its sales this year with the re-introduction of the famous Frigidaire brand of refrigerators, and now including a laundry line.


In a press conference yesterday, Electrolux Philippines, Inc. general manager Thomas Hong admitted that the company’s current market share is a mere five percent.


The Electrolux Group, Hong explained, includes the mid-market refrigerator brand White-Westinghouse, Kelvinator and several small household and kitchen appliances.


                    [DatePublished] => 2006-04-05 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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abtest

Electrolux: Changing Pinoy homes one appliance at a time

By Neil Jerome C. Morales | January 27, 2014 - 12:00am

The local unit of Swedish appliance maker Electrolux is in for another growth year given plans to roll out more quality European...

Business As Usual

The appliance company that's 'thinking of you'

By Joy Angelica Subido | August 10, 2009 - 12:00am

When the going gets tough, the tough get going. This holds true, especially in business where competition is fierce for the backing of a discerning, highly educated and value-for-money-oriented market.

Lifestyle Business

When your refrigerator thinks of you

By Joy Angelica Subido | May 10, 2007 - 12:00am

Extensive research undertaken by Electrolux showed that Asian consumers have specific requirements for food preservation. Consumers felt there was a need for food retain its original value, taste, and flavor....

Food and Leisure

Electrolux to reintroduce Frigidaire

April 5, 2006 - 12:00am

Electrolux Philippines Inc. is hoping to increase its sales this year with the re-introduction of the famous Frigidaire brand of refrigerators, and now including a laundry line. In a press conference yesterday,...

Business