Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 630572
                    [Title] => What is an effective collection letter?
                    [Summary] => 
In one of my most recent speaking engagements I was once again asked a very common question: what can we do to make our collection letter more effective? Well, I must admit that in the Philippines, collection letters are not as “forceful” as in other countries.
                    [DatePublished] => 2010-11-17 00:00:00
                    [ColumnID] => 133814
                    [Focus] => 0
                    [AuthorID] => 1288710
                    [AuthorName] => Ed F. Limtingco
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
                )

        )

)

EFFECTIVE COLLECTION LETTERS HAVE

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 630572
                    [Title] => What is an effective collection letter?
                    [Summary] => 
In one of my most recent speaking engagements I was once again asked a very common question: what can we do to make our collection letter more effective? Well, I must admit that in the Philippines, collection letters are not as “forceful” as in other countries.
                    [DatePublished] => 2010-11-17 00:00:00
                    [ColumnID] => 133814
                    [Focus] => 0
                    [AuthorID] => 1288710
                    [AuthorName] => Ed F. Limtingco
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
                )

        )

)

abtest

What is an effective collection letter?

By Ed F. Limtingco | November 17, 2010 - 12:00am

In one of my most recent speaking engagements I was once again asked a very common question: what can we do to make our collection letter more effective? Well, I must admit that in the Philippines, collection letters...

Freeman Cebu Business