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                    [ArticleID] => 242660
                    [Title] => SMS raffle promo comes of age
                    [Summary] => The days of raffle promos using the drop box system are over and a new dimension has evolved – the Short Messaging Service (SMS) or text raffle promo.


This has become evident with the emergence of SMS raffle promos, the most popular of which was the recently concluded text promo program of CDO Foodsphere Inc. for its Karne Norte product.


                    [DatePublished] => 2004-03-15 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
                    [SectionName] => Telecoms
                    [SectionUrl] => telecoms
                    [URL] => 
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            [1] => Array
                (
                    [ArticleID] => 235532
                    [Title] => Meat processor beefs up Karne Norte mart via text-based promo
                    [Summary] => Food manufacturing firm CDO-Foodsphere, Inc. has embarked on a nationwide consumer promotion using short message service (SMS) to bolster its position in the canned beef market.


The promo is anchored on the reality that 18 million Filipinos own mobile phones and subscribe to the services of either  Globe,  Smart, Talk n Text or Touch Mobile – telephone companies and service brands which make raffle promo using text messaging beneficial to consumers.


                    [DatePublished] => 2004-01-18 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720837
                    [AuthorName] => Rose Dela Cruz
                    [SectionName] => Agriculture
                    [SectionUrl] => agriculture
                    [URL] => 
                )

            [2] => Array
                (
                    [ArticleID] => 207498
                    [Title] => CDO Foodsphere goes into canning of bangus
                    [Summary] => After four years of marketing canned corned beef, CDO Foodsphere Inc. is now canning fresh bangus, brand named Sea Quest.


Foodsphere vice president for sales and marketing Ed Reataza said the company is targeting the high end and health-conscious markets for its two variants that will be sold in leading supermarkets of the country for P34 a can.


CDO made a name in its processed meat line such as corned beef, hotdogs, hams and sausages, which it sold in various sizes at prices lower than its competitors.


                    [DatePublished] => 2003-05-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
                    [SectionName] => Agriculture
                    [SectionUrl] => agriculture
                    [URL] => 
                )

            [3] => Array
                (
                    [ArticleID] => 194868
                    [Title] => Food R&D
                    [Summary] => For 27-year-old CDO Foodsphere, Inc., having a nutritionist for a leader is a distinct advantage. 


"Because of the educational background of our founder, Cora Dairo-Ong,  we invest heavily on research and development," said vice-president for market Ed Reataza.


At one time,  R&D  brought up the company’s SKUs or stock keeping units to 400. Today, the number of SKUs have been reduced  by half, making it easier to monitor inventories and to  keep tabs of what products are moving  fast and what are not. 


                    [DatePublished] => 2003-02-10 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1721099
                    [AuthorName] => Rose G. De La Cruz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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)

ED REATAZA

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                    [ArticleID] => 242660
                    [Title] => SMS raffle promo comes of age
                    [Summary] => The days of raffle promos using the drop box system are over and a new dimension has evolved – the Short Messaging Service (SMS) or text raffle promo.


This has become evident with the emergence of SMS raffle promos, the most popular of which was the recently concluded text promo program of CDO Foodsphere Inc. for its Karne Norte product.


                    [DatePublished] => 2004-03-15 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
                    [SectionName] => Telecoms
                    [SectionUrl] => telecoms
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 235532
                    [Title] => Meat processor beefs up Karne Norte mart via text-based promo
                    [Summary] => Food manufacturing firm CDO-Foodsphere, Inc. has embarked on a nationwide consumer promotion using short message service (SMS) to bolster its position in the canned beef market.


The promo is anchored on the reality that 18 million Filipinos own mobile phones and subscribe to the services of either  Globe,  Smart, Talk n Text or Touch Mobile – telephone companies and service brands which make raffle promo using text messaging beneficial to consumers.


                    [DatePublished] => 2004-01-18 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720837
                    [AuthorName] => Rose Dela Cruz
                    [SectionName] => Agriculture
                    [SectionUrl] => agriculture
                    [URL] => 
                )

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                (
                    [ArticleID] => 207498
                    [Title] => CDO Foodsphere goes into canning of bangus
                    [Summary] => After four years of marketing canned corned beef, CDO Foodsphere Inc. is now canning fresh bangus, brand named Sea Quest.


Foodsphere vice president for sales and marketing Ed Reataza said the company is targeting the high end and health-conscious markets for its two variants that will be sold in leading supermarkets of the country for P34 a can.


CDO made a name in its processed meat line such as corned beef, hotdogs, hams and sausages, which it sold in various sizes at prices lower than its competitors.


                    [DatePublished] => 2003-05-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1720791
                    [AuthorName] => Rose de la Cruz
                    [SectionName] => Agriculture
                    [SectionUrl] => agriculture
                    [URL] => 
                )

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                (
                    [ArticleID] => 194868
                    [Title] => Food R&D
                    [Summary] => For 27-year-old CDO Foodsphere, Inc., having a nutritionist for a leader is a distinct advantage. 


"Because of the educational background of our founder, Cora Dairo-Ong,  we invest heavily on research and development," said vice-president for market Ed Reataza.


At one time,  R&D  brought up the company’s SKUs or stock keeping units to 400. Today, the number of SKUs have been reduced  by half, making it easier to monitor inventories and to  keep tabs of what products are moving  fast and what are not. 


                    [DatePublished] => 2003-02-10 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1721099
                    [AuthorName] => Rose G. De La Cruz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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abtest

SMS raffle promo comes of age

By Rose de la Cruz | March 15, 2004 - 12:00am

The days of raffle promos using the drop box system are over and a new dimension has evolved – the Short Messaging Service (SMS) or text raffle promo. This has become evident with the emergence of SMS raffle...

Telecoms

Meat processor beefs up Karne Norte mart via text-based promo

By Rose Dela Cruz | January 18, 2004 - 12:00am

Food manufacturing firm CDO-Foodsphere, Inc. has embarked on a nationwide consumer promotion using short message service (SMS) to bolster its position in the canned beef market. The promo is anchored on the reality...

Agriculture

CDO Foodsphere goes into canning of bangus

By Rose de la Cruz | May 25, 2003 - 12:00am

After four years of marketing canned corned beef, CDO Foodsphere Inc. is now canning fresh bangus, brand named Sea Quest. Foodsphere vice president for sales and marketing Ed Reataza said the company is targeting...

Agriculture

Food R&D

By Rose G. De La Cruz | February 10, 2003 - 12:00am

For 27-year-old CDO Foodsphere, Inc., having a nutritionist for a leader is a distinct advantage. "Because of the educational background of our founder, Cora Dairo-Ong, we invest heavily on research and development,"...

Business As Usual