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Advertising these days has greatly evolved for better or for worse. From what used to be plain sales pitches, they have become more powerful, targeting one’s consciousness, self-esteem, and outlook in life. Ads these days attack your very core.

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The 68-year-old chairman of San Miguel Corp., seller of nine of 10 beers in the Philippines, kept a stony silence throughout a recent battle over the impeachment of the top judge that brought the country to the edge of a constitutional crisis. 


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Yes, that’s right: I reach for The Godfather.


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DON CORLEONE

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The 68-year-old chairman of San Miguel Corp., seller of nine of 10 beers in the Philippines, kept a stony silence throughout a recent battle over the impeachment of the top judge that brought the country to the edge of a constitutional crisis. 


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Yes, that’s right: I reach for The Godfather.


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abtest

Johnny Depp wows Venice in gritty gangster tale

September 7, 2015 - 10:00am

It’s Johnny Depp’s day at the Venice Film Festival. Judging by the acclaim greeting his performance in gangster drama “Black Mass,” it may turn out to be Johnny Depp’s year.

Freeman Cebu Entertainment

The anatomy of a political ad

By DLS Pineda | February 16, 2013 - 12:00am

Advertising these days has greatly evolved for better or for worse. From what used to be plain sales pitches, they have become more powerful, targeting one’s consciousness, self-esteem, and outlook in life....

Supreme

Frenemies are bad news

By Letty Jacinto-Lopez | March 12, 2011 - 12:00am

It’s easy to draw the line between a friend and an enemy, but what if she’s both? A frenemy is like having a portmanteau,...

Modern Living

Injustice: The road to suicide or heroism

September 12, 2010 - 12:00am

Our friend Jeannie Goulbourn of the famous “Silk Cocoon” shop at the New World Hotel has dedicated the rest of her life helping people suffering from depression.

Opinion

On being sorry

By MY FOUR CENTAVOS | By Dean Andy Bautista | August 7, 2010 - 12:00am

Learning how to say I am sorry is one of the most important lessons that we need to learn.

Opinion

The Sicilian Defense

By Enrique Y. Gonzalez | May 23, 2010 - 12:00am

The Sicilian Defense was first mentioned in a manuscript by Giulio Polerio in 1594. In chess, it involves using a black pawn to aggressively respond to the first move of an advancing white center pawn.

Gadgets

Danding brews political plans

November 17, 2003 - 12:00am

Filipinos love to drink Eduardo Cojuangco’s beer and eat his food, but his other role as a political godfather is having a much more divisive effect as the country gears up for a volatile election campaign....

Headlines

The one-man army

By E-MALE by Argee Guevarra | March 31, 2003 - 12:00am

When a young Prince Charming unwittingly falls into the claws of the matrimonial illusion, he is no longer expected to fulfill the responsibilities of a husband. No sir, the young Charming (who will soon be less...

Lifestyle Business

Of Chicks and Flicks

By Scott R. Garceau | June 23, 2002 - 12:00am

Whenever I get tired of all the special-effects summer flicks and the annual Kevin Costner sap that oozes from local cinemas around this time of year, I find myself turning to my personal video shelf, reaching for...

Sunday Lifestyle

The Godfather’s guide to business

By Scott R. Garceau | May 30, 2001 - 12:00am

A businessman I know came up with an interesting idea the other day, which he shared with me. He wants to create a team of "consultants" that will deal with labor disputes, disagreements with contractors, shoddy...

Lifestyle Business