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                    [Title] => Helping Consumers Live The Brand
                    [Summary] => Time was when marketing people relied too heavily on their advertising agencies to produce glitzy copy that can attract the customers to the retail shelves.   Today, consumers demand the brand’s promise to be carried out to the last detail by manufacturers and service providers. Enabling customers to live the brand can only happen when the following elements are present and drive the marketing process.


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abtest

Helping Consumers Live The Brand

By Karen V. De Asis | July 22, 2002 - 12:00am

Time was when marketing people relied too heavily on their advertising agencies to produce glitzy copy that can attract the customers to the retail shelves. Today, consumers demand the brand’s promise to be...

Business As Usual