+ Follow DICKIE SORIANO Tag
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[ArticleID] => 389201
[Title] => Loalde remains picky of expansion markets
[Summary] =>
Cebuano-owned Loalde store chain is slowly expanding in selective markets to maintain its exclusive type of availability in the market.
Loalde recently opened its 10th outlet in the country, at the newly opened SM Supermall in Bacolod City.
Capturing the growing market for sophisticated fashion apparel not only in the highly-urbanized areas such as Metro Manila, and Cebu, Loalde has been able to penetrate other cities in the Philippines, such as Iloilo City, Davao City and Cagayan de Oro City.
[DatePublished] => 2007-03-12 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1298072
[AuthorName] => Ehda Dagooc
[SectionName] => Freeman Cebu Business
[SectionUrl] => cebu-business
[URL] =>
)
[1] => Array
(
[ArticleID] => 383920
[Title] => Branding is the key to stay in business
[Summary] =>
While branding is considered as one of the most effective ways to survive in today's highly competitive business landscape, start-up and small companies may not need to shell out huge budget for branding efforts, as this can be done at less or no cost.
Advertising and marketing expert Dickie Soriano told Cebuano entrepreneurs to take "good care" of their employees, as they can be the effective brand builders.
[DatePublished] => 2007-02-07 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1298072
[AuthorName] => Ehda Dagooc
[SectionName] => Freeman Cebu Business
[SectionUrl] => cebu-business
[URL] =>
)
[2] => Array
(
[ArticleID] => 212821
[Title] => The Philippines wins first Cannes Lion for direct marketing
[Summary] => 
For the first time in the 50 years of the Cannes Advertising Festival, the Philippines won its first Cannes Lion for direct marketing. The one-week festival, which is held in Cannes, France, is where over 8,000 advertising and marketing professionals gather to celebrate excellence in creativity and advertising. Recently, the festival introduced dedicated awards for media called the Media Lions and for direct marketing called the Lions Direct.
[DatePublished] => 2003-07-07 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1125069
[AuthorName] => Angel Guerrero
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
)
)
DICKIE SORIANO
Array
(
[results] => Array
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[0] => Array
(
[ArticleID] => 389201
[Title] => Loalde remains picky of expansion markets
[Summary] =>
Cebuano-owned Loalde store chain is slowly expanding in selective markets to maintain its exclusive type of availability in the market.
Loalde recently opened its 10th outlet in the country, at the newly opened SM Supermall in Bacolod City.
Capturing the growing market for sophisticated fashion apparel not only in the highly-urbanized areas such as Metro Manila, and Cebu, Loalde has been able to penetrate other cities in the Philippines, such as Iloilo City, Davao City and Cagayan de Oro City.
[DatePublished] => 2007-03-12 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1298072
[AuthorName] => Ehda Dagooc
[SectionName] => Freeman Cebu Business
[SectionUrl] => cebu-business
[URL] =>
)
[1] => Array
(
[ArticleID] => 383920
[Title] => Branding is the key to stay in business
[Summary] =>
While branding is considered as one of the most effective ways to survive in today's highly competitive business landscape, start-up and small companies may not need to shell out huge budget for branding efforts, as this can be done at less or no cost.
Advertising and marketing expert Dickie Soriano told Cebuano entrepreneurs to take "good care" of their employees, as they can be the effective brand builders.
[DatePublished] => 2007-02-07 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1298072
[AuthorName] => Ehda Dagooc
[SectionName] => Freeman Cebu Business
[SectionUrl] => cebu-business
[URL] =>
)
[2] => Array
(
[ArticleID] => 212821
[Title] => The Philippines wins first Cannes Lion for direct marketing
[Summary] => For the first time in the 50 years of the Cannes Advertising Festival, the Philippines won its first Cannes Lion for direct marketing. The one-week festival, which is held in Cannes, France, is where over 8,000 advertising and marketing professionals gather to celebrate excellence in creativity and advertising. Recently, the festival introduced dedicated awards for media called the Media Lions and for direct marketing called the Lions Direct.
[DatePublished] => 2003-07-07 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1125069
[AuthorName] => Angel Guerrero
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
)
)
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