+ Follow DEMAND CREATION Tag
Array
(
[results] => Array
(
[0] => Array
(
[ArticleID] => 361004
[Title] => More than just advertising
[Summary] =>
Advertising in its various forms have been responsible for marketing and selling goods and services. But recent trends have shown that advertising does not provide all the answers to the top line (revenues) requirements of global brands.
"What is now in common use in many developed countries is synergizing their marketing and sales/promotion efforts and making them gel with actual or foreseeable needs of the consumers," said Eric Einhorn, regional director of McCann Worldgroup for Asia and the Pacific.
[DatePublished] => 2006-10-02 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1720791
[AuthorName] => Rose de la Cruz
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
)
)
DEMAND CREATION
Array
(
[results] => Array
(
[0] => Array
(
[ArticleID] => 361004
[Title] => More than just advertising
[Summary] =>
Advertising in its various forms have been responsible for marketing and selling goods and services. But recent trends have shown that advertising does not provide all the answers to the top line (revenues) requirements of global brands.
"What is now in common use in many developed countries is synergizing their marketing and sales/promotion efforts and making them gel with actual or foreseeable needs of the consumers," said Eric Einhorn, regional director of McCann Worldgroup for Asia and the Pacific.
[DatePublished] => 2006-10-02 00:00:00
[ColumnID] => 133272
[Focus] => 0
[AuthorID] => 1720791
[AuthorName] => Rose de la Cruz
[SectionName] => Business As Usual
[SectionUrl] => business-as-usual
[URL] =>
)
)
)
abtest
