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DEL MONTE PINEAPPLE JUICE

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abtest

Celebrity Endorsers: Is the huge investment worth the risks & rewards?

By Bong R. Osorio | April 10, 2002 - 12:00am

What happens when a celebrity endorser gets involved in a public scandal or, worse, dies? Will the product lose consumer support or perish? What will Talk & Text advertising execution be after Rico Yan’s...

Lifestyle Business