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Array ( [results] => Array ( [0] => Array ( [ArticleID] => 236729 [Title] => Who wears the shoes? [Summary] => For And 1s Asia-Pacific manager Justin Cupps, its how many players wearing the shoes thats more important than who they are.
[DatePublished] => 2004-01-28 00:00:00 [ColumnID] => 135698 [Focus] => 0 [AuthorID] => 1804869 [AuthorName] => Joaquin M. Henson [SectionName] => Sports [SectionUrl] => sports [URL] => ) [1] => Array ( [ArticleID] => 236494 [Title] => Owning basketball [Summary] => The market for athletic footwear may be flooded, and this is the age where more is better. But one sport-specific brand, And1, has narrowed its focus to one simple statement: to own basketball in the world.
"We just want to be the best basketball brand in the world," affirms Justin Cupps, And1s general manager for the Asia Pacific region. "Were already a strong second in many markets, and we are very optimistic about the opportunities here, in the biggest market in the world."
[DatePublished] => 2004-01-26 00:00:00 [ColumnID] => 135979 [Focus] => 0 [AuthorID] => 1804781 [AuthorName] => Bill Velasco [SectionName] => Sports [SectionUrl] => sports [URL] => ) ) )
CUPPS
Array ( [results] => Array ( [0] => Array ( [ArticleID] => 236729 [Title] => Who wears the shoes? [Summary] => For And 1s Asia-Pacific manager Justin Cupps, its how many players wearing the shoes thats more important than who they are.
[DatePublished] => 2004-01-28 00:00:00 [ColumnID] => 135698 [Focus] => 0 [AuthorID] => 1804869 [AuthorName] => Joaquin M. Henson [SectionName] => Sports [SectionUrl] => sports [URL] => ) [1] => Array ( [ArticleID] => 236494 [Title] => Owning basketball [Summary] => The market for athletic footwear may be flooded, and this is the age where more is better. But one sport-specific brand, And1, has narrowed its focus to one simple statement: to own basketball in the world.
"We just want to be the best basketball brand in the world," affirms Justin Cupps, And1s general manager for the Asia Pacific region. "Were already a strong second in many markets, and we are very optimistic about the opportunities here, in the biggest market in the world."
[DatePublished] => 2004-01-26 00:00:00 [ColumnID] => 135979 [Focus] => 0 [AuthorID] => 1804781 [AuthorName] => Bill Velasco [SectionName] => Sports [SectionUrl] => sports [URL] => ) ) )
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By Joaquin M. Henson | January 28, 2004 - 12:00am
By Bill Velasco | January 26, 2004 - 12:00am
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