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Public relations is a form of classic business storytelling. "It is pure non-fiction. It is truth told in the precise same context as any other story form — movies, advertising and journalism," says PR consultant Robbie Vorhaus. He emphasizes the fact that storytelling is essentially having a point of view or a central idea that focuses on a persona or object. We call the person, for the purpose of discussion, the "champ," and the object, the "champ’s magical rock." 


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                    [AuthorName] => Bong R. Osorio
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CORING RAMOS

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Telling our PR story

By Bong R. Osorio | April 23, 2007 - 12:00am

Public relations is a form of classic business storytelling. "It is pure non-fiction. It is truth told in the precise same context as any other story form —...

Lifestyle Business