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MANILA, Philippines - The catchy “3-in-1 plus 1” jingle for the latest Selecta ice cream TV ad could well be a subtle reference to what the company, Unilever RFM Ice Cream Inc., has accomplished over the past three years, and what makes the Selecta brand a hit among Filipinos.
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COFFEE CRUMBLE

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abtest

Selecta sticks at the top of the ice cream market

By Christina Mendez | May 11, 2009 - 12:00am

MANILA, Philippines - The catchy “3-in-1 plus 1” jingle for the latest Selecta ice cream TV ad could well be a subtle reference to what the company, Unilever RFM Ice Cream Inc., has accomplished over...

Business As Usual

The scoop on Selecta

April 19, 2009 - 12:00am

Sixty years ago, before Selecta Ice Cream sold its first scoop of authentic flavors, it dreamed, chased a vision, and followed its heart — to become the ice cream innovator and serve only the best ice cream...

Sunday Lifestyle

Passion: A delightful recipe for success

April 12, 2009 - 12:00am

Ice cream is one of Pinoys’ favorite desserts. Whether it is plain vanilla whipped into a sundae with caramel syrup or chocolate ice cream on a cone or a creatively crafted concoction of assorted flavors, this...

Sunday Lifestyle