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Array ( [results] => Array ( [0] => Array ( [ArticleID] => 343952 [Title] => Sara Lee: Transforming to succeed at all times [Summary] => Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer to Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger in our memories even after many decades. Many marketers regard such a phenomenon a blessing, on the other end, others will argue that such is a disadvantage. For Sara Lee, the owner of Eskinol facial care lines, the close association to its past endorser is both an advantage and a challenge for the brand.
[DatePublished] => 2006-06-26 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1459199 [AuthorName] => Leo Obias, President, Sara Lee Philippines [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
CHAMPION AND WONDERBRA
Array ( [results] => Array ( [0] => Array ( [ArticleID] => 343952 [Title] => Sara Lee: Transforming to succeed at all times [Summary] => Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer to Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger in our memories even after many decades. Many marketers regard such a phenomenon a blessing, on the other end, others will argue that such is a disadvantage. For Sara Lee, the owner of Eskinol facial care lines, the close association to its past endorser is both an advantage and a challenge for the brand.
[DatePublished] => 2006-06-26 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1459199 [AuthorName] => Leo Obias, President, Sara Lee Philippines [SectionName] => Business As Usual [SectionUrl] => business-as-usual [URL] => ) ) )
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By Leo Obias, President, Sara Lee Philippines | June 26, 2006 - 12:00am
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A businessman, tagged as a suspect in the shooting of three people in Calapan City, including the assistant Land Transportation Office district chief, surrendered to the National Bureau of Investigation in Oriental Mindoro yesterday.
9 hours ago
A heated argument over a routine Land Transport Office checkpoint inspection led to the shooting of the LTO assistant district chief in Calapan, Oriental Mindoro and two businessmen, one of whom succumbed to a gunshot wound.
1 day ago
Describing himself as a law-abiding public servant, Sen. Sherwin Gatchalian broke his silence yesterday about the involvement of his family in the Cadillac vehicle with a Senate protocol plate that illegally entered the EDSA busway.
2 days ago
The luxury vehicle bearing the Senate protocol plate “7” that was flagged down along the EDSA bus lane is a vehicle registered with the Gatchalians, according to the Land Transportation Office.
3 days ago
The Land Transportation Office has resorted to issuing certificates of registration printed on plain bond paper as the National Printing Office missed its security paper delivery.
3 days ago
Lotto Nov 9, 2024
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Forex
February 12, 2018
- 12:00 am
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1$ : P51.66