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While the most popular and established brands undoubtedly deserve their recognition, the flipside is when consumers unduly purchase items or apparel without regard for anything else except the label. This is often referred to as being “overly brand conscious,” or being a “brand slave.”

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CEZ MAMARIL

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Brand loyalty and learning/ UPCA ’55 jubilee reunion

By FROM THE STANDS | By Domini M. Torrevillas | October 7, 2015 - 10:00am

While the most popular and established brands undoubtedly deserve their recognition, the flipside is when consumers unduly purchase items or apparel without regard for anything else except the label. This is often...

Opinion