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                    [ArticleID] => 208131
                    [Title] => Customer experience rules!
                    [Summary] => I’m just glad that the SMS promo frenzy of last year has finally cleared. It seemed that every week saw the launch of some trivia-based text promo being undertaken by a neophyte content provider with no marketing clue whatsoever and hawking some skewed product. I used to get numerous inquiries from you wireless folks on the credibility of some of these so-called SMS-based promos, and memorably, even from a furious church figure who would continuously criticize a now defunct text gaming company.
                    [DatePublished] => 2003-05-30 00:00:00
                    [ColumnID] => 136112
                    [Focus] => 0
                    [AuthorID] => 1778139
                    [AuthorName] => TXT IN D CITY  by Patrick R. Garcia (BIDSHOT WIRELESS SERVICES)
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 159510
                    [Title] => Killer apps
                    [Summary] => As of late, I have already stumbled across dozens of SMS applications that claim to be the next KILLER APP. I’m sure you’ve heard the term before...far too often, in fact. A quick search of local content reveals many references, with everything from illegal Web text sites, ring tones to crude text mail services being tabbed "the next killer app." This in reference to an application or product so lethal, that it has the ability to radically alter the way a culture does things. Truth is, I don’t believe there is such a thing as a "killer app." 


                    [DatePublished] => 2002-05-03 00:00:00
                    [ColumnID] => 136112
                    [Focus] => 0
                    [AuthorID] => 1778134
                    [AuthorName] => Txt in d City  By Patrick R. Garcia (BIDSHOT WIRELESS SERVICES)
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => 
                )

            [2] => Array
                (
                    [ArticleID] => 156206
                    [Title] => Church to introduce ‘catextism’
                    [Summary] => Recognizing the power of text messaging, the Roman Catholic Church will tap texting to spread God’s word.


The Archdiocese of Manila has launched a service called "catextism," which allows cellular phone users to access spiritual readings and prayer exercises and even share reflections with other users through text messaging, which is highly popular among Filipinos.


"Catextism" is done in cooperation with the Jesuit Communication Center based in Dublin, Ireland. It’s a way of responding to the appeal of Pope John Paul II that the Church must use the Internet as a positive force for good.
                    [DatePublished] => 2002-04-06 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1735838
                    [AuthorName] => Sandy Araneta
                    [SectionName] => News Commentary
                    [SectionUrl] => news-commentary
                    [URL] => 
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)

CATEXTISM

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                    [ArticleID] => 208131
                    [Title] => Customer experience rules!
                    [Summary] => I’m just glad that the SMS promo frenzy of last year has finally cleared. It seemed that every week saw the launch of some trivia-based text promo being undertaken by a neophyte content provider with no marketing clue whatsoever and hawking some skewed product. I used to get numerous inquiries from you wireless folks on the credibility of some of these so-called SMS-based promos, and memorably, even from a furious church figure who would continuously criticize a now defunct text gaming company.
                    [DatePublished] => 2003-05-30 00:00:00
                    [ColumnID] => 136112
                    [Focus] => 0
                    [AuthorID] => 1778139
                    [AuthorName] => TXT IN D CITY  by Patrick R. Garcia (BIDSHOT WIRELESS SERVICES)
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 159510
                    [Title] => Killer apps
                    [Summary] => As of late, I have already stumbled across dozens of SMS applications that claim to be the next KILLER APP. I’m sure you’ve heard the term before...far too often, in fact. A quick search of local content reveals many references, with everything from illegal Web text sites, ring tones to crude text mail services being tabbed "the next killer app." This in reference to an application or product so lethal, that it has the ability to radically alter the way a culture does things. Truth is, I don’t believe there is such a thing as a "killer app." 


                    [DatePublished] => 2002-05-03 00:00:00
                    [ColumnID] => 136112
                    [Focus] => 0
                    [AuthorID] => 1778134
                    [AuthorName] => Txt in d City  By Patrick R. Garcia (BIDSHOT WIRELESS SERVICES)
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => 
                )

            [2] => Array
                (
                    [ArticleID] => 156206
                    [Title] => Church to introduce ‘catextism’
                    [Summary] => Recognizing the power of text messaging, the Roman Catholic Church will tap texting to spread God’s word.


The Archdiocese of Manila has launched a service called "catextism," which allows cellular phone users to access spiritual readings and prayer exercises and even share reflections with other users through text messaging, which is highly popular among Filipinos.


"Catextism" is done in cooperation with the Jesuit Communication Center based in Dublin, Ireland. It’s a way of responding to the appeal of Pope John Paul II that the Church must use the Internet as a positive force for good.
                    [DatePublished] => 2002-04-06 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1735838
                    [AuthorName] => Sandy Araneta
                    [SectionName] => News Commentary
                    [SectionUrl] => news-commentary
                    [URL] => 
                )

        )

)

abtest

Customer experience rules!

By TXT IN D CITY by Patrick R. Garcia (BIDSHOT WIRELESS SERVICES) | May 30, 2003 - 12:00am

I’m just glad that the SMS promo frenzy of last year has finally cleared. It seemed that every week saw the launch of some trivia-based text promo being undertaken by a neophyte content provider with no marketing...

Technology

Killer apps

By Txt in d City By Patrick R. Garcia (BIDSHOT WIRELESS SERVICES) | May 3, 2002 - 12:00am

As of late, I have already stumbled across dozens of SMS applications that claim to be the next KILLER APP. I’m sure you’ve heard the term before...far too often, in fact. A quick search of local content...

Technology

Church to introduce ‘catextism’

By Sandy Araneta | April 6, 2002 - 12:00am

Recognizing the power of text messaging, the Roman Catholic Church will tap texting to spread God’s word. The Archdiocese of Manila has launched a service called "catextism," which allows cellular phone users...

News Commentary