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Since shopping plays a vital role in tourism,  Philippine Franchising Association chairman emeritus Sammie Lim called on the tourism stakeholders in Cebu to lead in the promotion of shopping in the Philippine tourism sector.

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After the successful run of Island Souvenirs Inc. (ISI) “Cut & Style” Your Sinulog Shirt 2014, the company announced its plan to roll out a similar approach in other festivities and beach destinations across the Philippines.

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CAMILLE ALDEGUER

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abtest

Cebu tourism stakeholders urged to promote shopping

By Ehda Dagooc | July 15, 2014 - 12:00am

Since shopping plays a vital role in tourism,  Philippine Franchising Association chairman emeritus Sammie Lim called on the tourism stakeholders in Cebu to lead in the promotion of shopping in the Philippine...

Freeman Cebu Business

Companies bank on innovation to attract more Sinulog crowd

By Ehda Dagooc | January 20, 2014 - 12:00am

Different companies have invested into innovative branding techniques during the Sinulog festivities, trailblazing with the evolving preference of customers in appreciating advertising tools and marketing come-...

Freeman Cebu Business

ISI to offer “Cut & Style” concept in other festivals

By Ehda Dagooc | January 17, 2014 - 12:00am

After the successful run of Island Souvenirs Inc. (ISI) “Cut & Style” Your Sinulog Shirt 2014, the company announced its plan to roll out a similar approach in other festivities and beach destinations...

Freeman Cebu Business