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                    [Title] => Making intergenerational communication work
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In the world of marketing, the planning process has become tougher, due largely to the presence of four generational types in the marketplace. The challenge that faces marketers is how to communicate with these varying classes and be effective and efficient in bringing home your core ideas or identified key messages. An understanding of their unique psyches and generational perspectives is critical in determining what actions to take, which messages to project, and what approaches to use.
                    [DatePublished] => 2007-08-27 00:00:00
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                    [AuthorName] => Bong R. Osorio
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BOOMERS KEEP BOOMING

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abtest

Making intergenerational communication work

By Bong R. Osorio | August 27, 2007 - 12:00am

In the world of marketing, the planning process has become tougher, due largely to the presence of four generational types in the marketplace. The challenge that faces marketers is how to communicate with these varying...

Lifestyle Business