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Array ( [results] => Array ( [0] => Array ( [ArticleID] => 317367 [Title] => SMCs Guangdong Brewery posts 21% sales hike in 2005 [Summary] => Food and beverage giant San Miguel Corp. (SMC) yesterday reported that its San Miguel Guangdong Brewery (SMGB) in South China registered sales revenue of $21.38 million last year, up 21 percent from 2004.
Sales volume rose 16 percent, mainly driven by SMGBs intensified marketing tack intended to enhance its Dragon brand portfolios visibility in the region, considered as one of the fastest growing beer markets in China.
Last year, SMGB also developed new packaging for its brands including a new canned variant for its local flagship brand, Dragon Beer.
[DatePublished] => 2006-01-19 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1804021 [AuthorName] => Zinnia B. Dela Peña [SectionName] => Business [SectionUrl] => business [URL] => ) [1] => Array ( [ArticleID] => 316926 [Title] => SMCs China unit grows 13% on strong beer sales [Summary] => Food and beverage giant San Miguel Corp. (SMC) made inroads in its beer operations in China last year with sales volume and revenues growing at double-digit levels.
San Miguel Baoding Brewery (SMBB) registered revenues of $16.8 million or an increase of 13 percent from the previous year on higher sales volume.
Buoyed by intensified sales and marketing efforts, SMBB posted a 22-percent growth in sales volume with Blue Star Beer being the major contributor.
[DatePublished] => 2006-01-16 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1804021 [AuthorName] => Zinnia B. Dela Peña [SectionName] => Business [SectionUrl] => business [URL] => ) ) )
BLUE STAR BEER
Array ( [results] => Array ( [0] => Array ( [ArticleID] => 317367 [Title] => SMCs Guangdong Brewery posts 21% sales hike in 2005 [Summary] => Food and beverage giant San Miguel Corp. (SMC) yesterday reported that its San Miguel Guangdong Brewery (SMGB) in South China registered sales revenue of $21.38 million last year, up 21 percent from 2004.
Sales volume rose 16 percent, mainly driven by SMGBs intensified marketing tack intended to enhance its Dragon brand portfolios visibility in the region, considered as one of the fastest growing beer markets in China.
Last year, SMGB also developed new packaging for its brands including a new canned variant for its local flagship brand, Dragon Beer.
[DatePublished] => 2006-01-19 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1804021 [AuthorName] => Zinnia B. Dela Peña [SectionName] => Business [SectionUrl] => business [URL] => ) [1] => Array ( [ArticleID] => 316926 [Title] => SMCs China unit grows 13% on strong beer sales [Summary] => Food and beverage giant San Miguel Corp. (SMC) made inroads in its beer operations in China last year with sales volume and revenues growing at double-digit levels.
San Miguel Baoding Brewery (SMBB) registered revenues of $16.8 million or an increase of 13 percent from the previous year on higher sales volume.
Buoyed by intensified sales and marketing efforts, SMBB posted a 22-percent growth in sales volume with Blue Star Beer being the major contributor.
[DatePublished] => 2006-01-16 00:00:00 [ColumnID] => 133272 [Focus] => 0 [AuthorID] => 1804021 [AuthorName] => Zinnia B. Dela Peña [SectionName] => Business [SectionUrl] => business [URL] => ) ) )
abtest
By Zinnia B. Dela Peña | January 19, 2006 - 12:00am
By Zinnia B. Dela Peña | January 16, 2006 - 12:00am
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