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BLUE OCEAN STRATEGY

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abtest

Homeward bound

By Anthony & Maricel Pangilinan | May 26, 2013 - 12:00am

There are many decisions we will make “on the fly,” but there are few we — as couples, and occasionally, as a family — need to make deliberately, and through a “fair process.

Sunday Lifestyle

PFA equips members with new mktg model

September 24, 2012 - 12:00am

The Philippine Franchise Association (PFA) has stepped up its retooling program for its members by equipping them with new marketing models conceptualized by the country’s foremost marketing expert and author...

Business

Exporters to survive competition by exploring adjacent industries

By Ehda Dagooc | March 16, 2011 - 12:00am

Furniture exporters as well as fashion accessory manufacturers can survive the tough global market if they consider going beyond the boundaries of their usual markets, or venturing into adjacent potential indus...

Freeman Cebu Business

Putting 'value added' on popular piety

By Fr. Roy Cimagala | January 21, 2011 - 12:00am

In business and economics, there’s such a term as “value added” which refers to the enhancement added to a product or service by a company before the product is offered to customers.

Freeman Opinion

How lean times create smarter innovations

March 16, 2009 - 12:00am

MANILA, Philippines - On March 12 at the Edsa Shangri-La Isla Ballroom, the author of the best-selling strategy book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant,...

Lifestyle Business

Phoenix Land launches new property project

September 15, 2008 - 12:00am

People buy properties, especially condominiums for a myriad of reasons, these attached dwelling units are more affordable ...

Business As Usual

Blue Ocean Strategy in the government

By Joey Concepcion | April 17, 2008 - 12:00am

Business

Mansmith Blue Freedom Fund targets talented entrepreneurs

December 10, 2007 - 12:00am

Business As Usual

In business, there are two oceans – the red and the blue

March 19, 2007 - 12:00am

Red oceans represent all companies in existence today that compete by grabbing a greater share of limited demand. As a result, the market space gets crowded and the prospects for profits and growth decline. Products...

Business As Usual