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                    [ArticleID] => 911942
                    [Title] => Fab treats and makeovers at Robinsons’ beauty fair
                    [Summary] => 
Robinsons Department Store (RDS) holds its much-anticipated beauty fair, dubbed “Pretty in Pink,” this month. RDS has teamed up with Cosmopolitan magazine to give women a pampering event filled with exclusive discounts on the best beauty finds, exciting treats and freebies, gorgeous makeovers, as well as beauty consultations from industry experts.

                    [DatePublished] => 2013-02-23 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Modern Living
                    [SectionUrl] => modern-living
                    [URL] => 
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                (
                    [ArticleID] => 610500
                    [Title] => Splash Corp allots P37.9 million for capex this year
                    [Summary] => 
Local personal care giant Splash Corp. is allotting P37.9 million for its capital expenditure program this year, mainly to acquire new equipment.
                    [DatePublished] => 2010-09-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1804021
                    [AuthorName] => Zinnia B. Dela Peña
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [2] => Array
                (
                    [ArticleID] => 343952
                    [Title] => Sara Lee: Transforming to succeed at all times
                    [Summary] => Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer  to  Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger in our memories even after many decades. Many marketers regard such a phenomenon a blessing, on the other end, others will argue that such is a disadvantage. For Sara Lee, the owner of Eskinol facial care lines, the close association to its past endorser is both an advantage and a challenge for the brand.


                    [DatePublished] => 2006-06-26 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1459199
                    [AuthorName] => Leo Obias, President, Sara Lee Philippines
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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                    [ArticleID] => 214881
                    [Title] => How PR can defuse a crisis
                    [Summary] => Some years back, Metrolab Industries Inc. developed Block and White skin whitening lotion on the strength of a market research study that showed 60 percent of Filipino women wanted a fair rather than a brown skin. Metrolab had the product tested and approved by the Bureau of Food and Drugs (BFAD) and introduced it into the market with tri-media advertising. In no time the product became a smashing success, so much so that Metrolab was eyeing a conservative P250 million turnover sales by the end of the first marketing year.


                    [DatePublished] => 2003-07-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1220733
                    [AuthorName] => Charlie A. Agatep
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [4] => Array
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                    [ArticleID] => 191278
                    [Title] => Isabel Roces: Mannequin Macky
                    [Summary] => In the display windows of our dreams and fired-up fantasies, there would be no vision far better than to witness a mannequin-of equally curvaceous...
                    [DatePublished] => 2003-01-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1639375
                    [AuthorName] => Paolo Reyes of Young Star Magazine
                    [SectionName] => Young Star
                    [SectionUrl] => young-star
                    [URL] => 
                )

            [5] => Array
                (
                    [ArticleID] => 172523
                    [Title] => Beauty Secrets
                    [Summary] => Why is fashion and beauty a multi-billion industry? Why are we drawn to beauty ads that subliminally seduce us into buying the very product they advertise? Month after month, why do women (and men, too) load up on their share of magazines and patiently scour each page for beauty tips and tricks–all in the pursuit of looking better and consequently, feeling better? Basic fact is, our human nature encourages us to gravitate toward what would benefit us emotionally and in this case, physically.
                    [DatePublished] => 2002-08-18 00:00:00
                    [ColumnID] => 134685
                    [Focus] => 0
                    [AuthorID] => 1475550
                    [AuthorName] => LOVE LUCY By Lucy Gomez
                    [SectionName] => Sunday Lifestyle
                    [SectionUrl] => sunday-life
                    [URL] => 
                )

            [6] => Array
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                    [ArticleID] => 162594
                    [Title] => Summer Summit
                    [Summary] => Are you in heat?" or are you now suffering from "ang heat", este "anghit"?
                    [DatePublished] => 2002-05-28 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1356877
                    [AuthorName] => Honey Oliveros & Argee Guevarra of the Philippine Star’s YS
                    [SectionName] => Young Star
                    [SectionUrl] => young-star
                    [URL] => 
                )

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BLOCK AND WHITE

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                    [ArticleID] => 911942
                    [Title] => Fab treats and makeovers at Robinsons’ beauty fair
                    [Summary] => 
Robinsons Department Store (RDS) holds its much-anticipated beauty fair, dubbed “Pretty in Pink,” this month. RDS has teamed up with Cosmopolitan magazine to give women a pampering event filled with exclusive discounts on the best beauty finds, exciting treats and freebies, gorgeous makeovers, as well as beauty consultations from industry experts.

                    [DatePublished] => 2013-02-23 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Modern Living
                    [SectionUrl] => modern-living
                    [URL] => 
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                (
                    [ArticleID] => 610500
                    [Title] => Splash Corp allots P37.9 million for capex this year
                    [Summary] => 
Local personal care giant Splash Corp. is allotting P37.9 million for its capital expenditure program this year, mainly to acquire new equipment.
                    [DatePublished] => 2010-09-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1804021
                    [AuthorName] => Zinnia B. Dela Peña
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [2] => Array
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                    [ArticleID] => 343952
                    [Title] => Sara Lee: Transforming to succeed at all times
                    [Summary] => Whenever the brand Eskinol is mentioned, many Filipinos will most likely refer  to  Vilma Santos. A successful communication campaign and close partnership with a popular and credible endorser will usually linger in our memories even after many decades. Many marketers regard such a phenomenon a blessing, on the other end, others will argue that such is a disadvantage. For Sara Lee, the owner of Eskinol facial care lines, the close association to its past endorser is both an advantage and a challenge for the brand.


                    [DatePublished] => 2006-06-26 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1459199
                    [AuthorName] => Leo Obias, President, Sara Lee Philippines
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

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                (
                    [ArticleID] => 214881
                    [Title] => How PR can defuse a crisis
                    [Summary] => Some years back, Metrolab Industries Inc. developed Block and White skin whitening lotion on the strength of a market research study that showed 60 percent of Filipino women wanted a fair rather than a brown skin. Metrolab had the product tested and approved by the Bureau of Food and Drugs (BFAD) and introduced it into the market with tri-media advertising. In no time the product became a smashing success, so much so that Metrolab was eyeing a conservative P250 million turnover sales by the end of the first marketing year.


                    [DatePublished] => 2003-07-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1220733
                    [AuthorName] => Charlie A. Agatep
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

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                (
                    [ArticleID] => 191278
                    [Title] => Isabel Roces: Mannequin Macky
                    [Summary] => In the display windows of our dreams and fired-up fantasies, there would be no vision far better than to witness a mannequin-of equally curvaceous...
                    [DatePublished] => 2003-01-12 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1639375
                    [AuthorName] => Paolo Reyes of Young Star Magazine
                    [SectionName] => Young Star
                    [SectionUrl] => young-star
                    [URL] => 
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                    [ArticleID] => 172523
                    [Title] => Beauty Secrets
                    [Summary] => Why is fashion and beauty a multi-billion industry? Why are we drawn to beauty ads that subliminally seduce us into buying the very product they advertise? Month after month, why do women (and men, too) load up on their share of magazines and patiently scour each page for beauty tips and tricks–all in the pursuit of looking better and consequently, feeling better? Basic fact is, our human nature encourages us to gravitate toward what would benefit us emotionally and in this case, physically.
                    [DatePublished] => 2002-08-18 00:00:00
                    [ColumnID] => 134685
                    [Focus] => 0
                    [AuthorID] => 1475550
                    [AuthorName] => LOVE LUCY By Lucy Gomez
                    [SectionName] => Sunday Lifestyle
                    [SectionUrl] => sunday-life
                    [URL] => 
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                    [ArticleID] => 162594
                    [Title] => Summer Summit
                    [Summary] => Are you in heat?" or are you now suffering from "ang heat", este "anghit"?
                    [DatePublished] => 2002-05-28 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1356877
                    [AuthorName] => Honey Oliveros & Argee Guevarra of the Philippine Star’s YS
                    [SectionName] => Young Star
                    [SectionUrl] => young-star
                    [URL] => 
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abtest