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In the past four years since our partnership with PLDT SME Nation started, which was conceived during a lunch arranged by Go Negosyo trustee Myla Villanueva at my home, the relationship between Go Negosyo and PLDT has blossomed.

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MANILA, Philippines - The catchy “3-in-1 plus 1” jingle for the latest Selecta ice cream TV ad could well be a subtle reference to what the company, Unilever RFM Ice Cream Inc., has accomplished over the past three years, and what makes the Selecta brand a hit among Filipinos.
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Sixty years ago, before Selecta Ice Cream sold its first scoop of authentic flavors, it dreamed, chased a vision, and followed its heart — to become the ice cream innovator and serve only the best ice cream creations.
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MANILA, Philippines - The catchy “3-in-1 plus 1” jingle for the latest Selecta ice cream TV ad could well be a subtle reference to what the company, Unilever RFM Ice Cream Inc., has accomplished over the past three years, and what makes the Selecta brand a hit among Filipinos.
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The Bossings of 2013

By Joey Concepcion | November 29, 2012 - 12:00am

In the past four years since our partnership with PLDT SME Nation started, which was conceived during a lunch arranged by Go Negosyo trustee Myla Villanueva at my home, the relationship between Go Negosyo and PLDT...

Business

Selecta sticks at the top of the ice cream market

By Christina Mendez | May 11, 2009 - 12:00am

MANILA, Philippines - The catchy “3-in-1 plus 1” jingle for the latest Selecta ice cream TV ad could well be a subtle reference to what the company, Unilever RFM Ice Cream Inc., has accomplished over...

Business As Usual

The scoop on Selecta

April 19, 2009 - 12:00am

Sixty years ago, before Selecta Ice Cream sold its first scoop of authentic flavors, it dreamed, chased a vision, and followed its heart — to become the ice cream innovator and serve only the best ice cream...

Sunday Lifestyle