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Michael Jordan was in a federal courtroom Tuesday (Wednesday in Manila) for the start of a civil trial that will scrutinize the market value of the former basketball star's brand and look at whether a grocery-store chain diluted that value by running a steak-coupon advertisement that invoked his name without permission.

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BLAKEY

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Michael Jordan was in a federal courtroom Tuesday (Wednesday in Manila) for the start of a civil trial that will scrutinize the market value of the former basketball star's brand and look at whether a grocery-store chain diluted that value by running a steak-coupon advertisement that invoked his name without permission.

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abtest

Jordan in court, not on it, for trial on his brand value

By Michael Tarm | August 11, 2015 - 7:33pm

Michael Jordan was in a federal courtroom Tuesday (Wednesday in Manila) for the start of a civil trial that will scrutinize...

Sports