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                    [Title] => Keep on walking
                    [Summary] => 
Over the years, business books have grown in the number of titles and followers.
                    [DatePublished] => 2012-02-13 00:00:00
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                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
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                    [Title] => GMA lauds ‘biggest’ ad congress
                    [Summary] => BAGUIO CITY (via Bayantel) — President Arroyo hailed yesterday the 18th Philippine Advertising Congress (PAC) as the biggest in history as some 5,000 people gathered at the CAP Trade and Cultural Center at Camp John Hay on its first day to take part in the three-day event.


Gracing the ad congress opening rites as guest of honor and keynote speaker, the President congratulated delegates and the organizing committee for the huge success of the advertising event.


                    [DatePublished] => 2003-11-21 00:00:00
                    [ColumnID] => 133272
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                    [AuthorName] =>  Ann Corvera
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                    [SectionUrl] => headlines
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                    [ArticleID] => 224851
                    [Title] => Innovate or perish
                    [Summary] => The theme of the 18 th advertising congress in Baguio City, "What’s the Big Idea?" revolves around the concept of innovation – in the way one thinks, the way one creates, the way one executes. Today, more than ever, ad industry leaders face the challenge of how to increase productivity and recognition of Filipino creativity through innovation. But merely sending mandatory guidelines to be more creative and innovative doesn’t bite. One needs a system to do it swiftly and effectively.


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                    [ArticleID] => 205828
                    [Title] => The Power Of Three
                    [Summary] => Let’s play a little game. Clip out 10 brand or company logos, or any visual representation of an event. Lay them out in a row and choose three that catch your attention instantly. So what did you select? Judging from what you have lined up, I imagine that there are reasons for these choices. I am pretty sure there is no conspicuous mold coming into view.


                    [DatePublished] => 2003-05-12 00:00:00
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                    [ArticleID] => 204980
                    [Title] => Big Idea kickers, Big Idea killers
                    [Summary] => Do you find your stomach crumbling, your arms twisting, your teeth gnashing, your knees trembling, your sweat pouring unceasingly, and your eyes staring blankly? Your mind stops functioning and your heart starts palpitating faster than usual. Nothing is working. No, you are not dying. You’re STUCK! In such predicament, what do you do? You can either sit still, do nothing and wait for the storm to pass, try even harder to break the walls, or search for an idea that can disrupt the norm.


                    [DatePublished] => 2003-05-05 00:00:00
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                    [AuthorName] => Bong R. Osorio
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                    [Title] => What’s The Big Idea?
                    [Summary] => Behind every good communication campaign is The Big Idea, the creative concept that makes the message attention getting and memorable. Creative thinking that produces The Big Idea is vital in marketing communication because a message or an execution has to break through the clutter of a chaotic media milieu and impact on its target market’s views, usage, attitudes and interests.


                    [DatePublished] => 2003-03-10 00:00:00
                    [ColumnID] => 133905
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                    [AuthorName] => Bong R. Osorio
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                    [Title] => Romancing the customer
                    [Summary] => Business today is not just about building brand equity or value – it is creating experiences that make a difference, building powerful relationships, strengthening of friendships and emotional bonds, and most important, developing a lasting romance.


Think about it.


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BIG IDEA

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                    [Title] => Keep on walking
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                    [Focus] => 0
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                    [Title] => GMA lauds ‘biggest’ ad congress
                    [Summary] => BAGUIO CITY (via Bayantel) — President Arroyo hailed yesterday the 18th Philippine Advertising Congress (PAC) as the biggest in history as some 5,000 people gathered at the CAP Trade and Cultural Center at Camp John Hay on its first day to take part in the three-day event.


Gracing the ad congress opening rites as guest of honor and keynote speaker, the President congratulated delegates and the organizing committee for the huge success of the advertising event.


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                    [Title] => Innovate or perish
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                    [Title] => The Power Of Three
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                    [Title] => What’s The Big Idea?
                    [Summary] => Behind every good communication campaign is The Big Idea, the creative concept that makes the message attention getting and memorable. Creative thinking that produces The Big Idea is vital in marketing communication because a message or an execution has to break through the clutter of a chaotic media milieu and impact on its target market’s views, usage, attitudes and interests.


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                    [Title] => Romancing the customer
                    [Summary] => Business today is not just about building brand equity or value – it is creating experiences that make a difference, building powerful relationships, strengthening of friendships and emotional bonds, and most important, developing a lasting romance.


Think about it.


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abtest

Keep on walking

By Bong R. Osorio | February 13, 2012 - 12:00am

Over the years, business books have grown in the number of titles and followers.

Lifestyle Business

GMA lauds ‘biggest’ ad congress

By Ann Corvera | November 21, 2003 - 12:00am

BAGUIO CITY (via Bayantel) — President Arroyo hailed yesterday the 18th Philippine Advertising Congress (PAC) as the biggest in history as some 5,000 people gathered at the CAP Trade and Cultural Center at Camp...

Headlines

Innovate or perish

By Bong R. Osorio | October 20, 2003 - 12:00am

The theme of the 18 th advertising congress in Baguio City, "What’s the Big Idea?" revolves around the concept of innovation – in the way one thinks, the way one creates, the way one executes....

Lifestyle Business

The Power Of Three

By Bong R. Osorio | May 12, 2003 - 12:00am

Let’s play a little game. Clip out 10 brand or company logos, or any visual representation of an event. Lay them out in a row and choose three that catch your attention instantly. So what did you select? Judging...

Lifestyle Business

Big Idea kickers, Big Idea killers

By Bong R. Osorio | May 5, 2003 - 12:00am

Do you find your stomach crumbling, your arms twisting, your teeth gnashing, your knees trembling, your sweat pouring unceasingly, and your eyes staring blankly? Your mind stops functioning and your heart starts...

Lifestyle Business

What’s The Big Idea?

By Bong R. Osorio | March 10, 2003 - 12:00am

Behind every good communication campaign is The Big Idea, the creative concept that makes the message attention getting and memorable. Creative thinking that produces The Big Idea is vital in marketing communication...

Lifestyle Business

Romancing the customer

By Bong R. Osorio | October 31, 2001 - 12:00am

Business today is not just about building brand equity or value – it is creating experiences that make a difference, building powerful relationships, strengthening of friendships and emotional bonds, and most...

Lifestyle Business