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                    [ArticleID] => 184471
                    [Title] => Putting the fashion in pens
                    [Summary] => Last Monday,  Star Paper Corp. senior product manager Ben Arlen Tan had a nationwide  inventory of four units of Waterman’s top of the line range. Two days later, his inventory was down to two Serenite fountain pens, each retailing at P35,000, and a Serenite rollerball, which was priced a little lower.  


"Unlike other brands, Waterman does not have a low-end or entry level product. With its cheapest pen priced at P1,500, Waterman  starts at mid-market," said Tan.


                    [DatePublished] => 2002-11-18 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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                    [ArticleID] => 130007
                    [Title] => Pen and paper
                    [Summary] => Romeo Jacinto received his first Parker on his 18th birthday. "It was a Parker 21 given by a college friend.  Until then, I had always felt that I didn’t belong in Manila, that I was looked down at by classmates as that boy from the provinces," he said. "Using that Parker 21 made me feel very sophisticated and rich. It was and still is a prestige product after 100 years of being around."


Jacinto is now the vice-president for marketing of Star Paper Co., the Philippine exclusive distributor of Parker pens since 1992.  


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BEN ARLEN TAN

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                    [Title] => Putting the fashion in pens
                    [Summary] => Last Monday,  Star Paper Corp. senior product manager Ben Arlen Tan had a nationwide  inventory of four units of Waterman’s top of the line range. Two days later, his inventory was down to two Serenite fountain pens, each retailing at P35,000, and a Serenite rollerball, which was priced a little lower.  


"Unlike other brands, Waterman does not have a low-end or entry level product. With its cheapest pen priced at P1,500, Waterman  starts at mid-market," said Tan.


                    [DatePublished] => 2002-11-18 00:00:00
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                    [ArticleID] => 130007
                    [Title] => Pen and paper
                    [Summary] => Romeo Jacinto received his first Parker on his 18th birthday. "It was a Parker 21 given by a college friend.  Until then, I had always felt that I didn’t belong in Manila, that I was looked down at by classmates as that boy from the provinces," he said. "Using that Parker 21 made me feel very sophisticated and rich. It was and still is a prestige product after 100 years of being around."


Jacinto is now the vice-president for marketing of Star Paper Co., the Philippine exclusive distributor of Parker pens since 1992.  


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abtest

Putting the fashion in pens

By Margaret Jao-Grey  | November 18, 2002 - 12:00am

Last Monday, Star Paper Corp. senior product manager Ben Arlen Tan had a nationwide inventory of four units of Waterman’s top of the line range. Two days later, his inventory was down to two Serenite fountain...

Business As Usual

Pen and paper

August 13, 2001 - 12:00am

Romeo Jacinto received his first Parker on his 18th birthday. "It was a Parker 21 given by a college friend. Until then, I had always felt that I didn’t belong in Manila, that I was looked down at by classmates...

Business As Usual