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                    [Summary] => Any election is a numbers game. Decisions on whether to repeatedly stump a province, which station to place political ads, and what campaign line to use are all aimed at vote margins. Polls pinpoint where candidates numerically stand at certain stages of the campaign. A third of party funds are reserved for the canvassing to protect – or manufacture – leads. 


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ASSUMING LACSON

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abtest

Crunching out poll numbers

By GOTCHA | By Jarius Bondoc | March 29, 2004 - 12:00am

Any election is a numbers game. Decisions on whether to repeatedly stump a province, which station to place political ads, and what campaign line to use are all aimed at vote margins. Polls pinpoint where candidates...

Opinion