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Opening shot: grainy black-and-white footage of General Douglas MacArthur setting foot on the shores of Leyte, triumphant Victory at Sea music playing in the background... an old recording of MacArthur’s famous speech is heard, ending with the words, "I shall return..."  


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ASIAN BRANDING

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abtest

Rico Hizon likes Tolkien, Tolstoy & Teodoro

By THE READING CLUB By Girlie Rodis | January 19, 2003 - 12:00am

Rico Hizon has joined the prestigious British Broadcasting Corporation (BBC) Asia bureau in Singapore after eight years with CNBC Asia, a business and financial news network. Rico was the first Filipino anchor at...

Sunday Lifestyle

How to sell brand Philippines

By Scott R. Garceau | February 24, 2002 - 12:00am

Opening shot: grainy black-and-white footage of General Douglas MacArthur setting foot on the shores of Leyte, triumphant Victory at Sea music playing in the background... an old recording of MacArthur’s famous...

Travel and Tourism