+ Follow ASIA PACIFIC COMMUNICATIONS CONFERENCE Tag
Array
(
[results] => Array
(
[0] => Array
(
[ArticleID] => 240916
[Title] => Communicating with the young
[Summary] => Marketers and communicators alike have described the youth market as a baffling and frustratingly difficult public to capture. To attract their attention, a focused youth-oriented effort, differentiated from the approaches directed at other audience segments, must be carefully planned and executed. Based on my interaction with college kids as a marketing communications educator, young people usually respond to an imaginative campaign that carries familiar and attractive techniques that connect to both their rational and emotional selves.
[DatePublished] => 2004-03-01 00:00:00
[ColumnID] => 133905
[Focus] => 0
[AuthorID] => 1174371
[AuthorName] => Bong R. Osorio
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
)
)
ASIA PACIFIC COMMUNICATIONS CONFERENCE
Array
(
[results] => Array
(
[0] => Array
(
[ArticleID] => 240916
[Title] => Communicating with the young
[Summary] => Marketers and communicators alike have described the youth market as a baffling and frustratingly difficult public to capture. To attract their attention, a focused youth-oriented effort, differentiated from the approaches directed at other audience segments, must be carefully planned and executed. Based on my interaction with college kids as a marketing communications educator, young people usually respond to an imaginative campaign that carries familiar and attractive techniques that connect to both their rational and emotional selves.
[DatePublished] => 2004-03-01 00:00:00
[ColumnID] => 133905
[Focus] => 0
[AuthorID] => 1174371
[AuthorName] => Bong R. Osorio
[SectionName] => Lifestyle Business
[SectionUrl] => business-life
[URL] =>
)
)
)
abtest
