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Consider the text raffles, text games and interactive billboards you see along major thoroughfares that invite cellphone users to text their votes, all these prove that mobile marketing has established its potential as an effective instrument to promote a brand or product.


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A new company, Buy N Text Corp., is launching what it calls "the country’s first large-scale text-based raffle promo" through a tie-up with Smart Communications.


From Feb. 10 to May 1, three raffles will be conducted every week – Monday, Wednesday, Friday – each one offering a P1-million prize.


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Consider the text raffles, text games and interactive billboards you see along major thoroughfares that invite cellphone users to text their votes, all these prove that mobile marketing has established its potential as an effective instrument to promote a brand or product.


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From Feb. 10 to May 1, three raffles will be conducted every week – Monday, Wednesday, Friday – each one offering a P1-million prize.


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abtest

CMO Mobile Summit features reg’l speakers from Facebook, Spotify, Mobile Mktg Association

November 19, 2014 - 12:00am

For one day only, speakers from Facebook, Spotify, McDonald’s APMEA, and the Mobile Marketing Association, will come to the Philippines to lead the discussion about mobile at the CMO Mobile Summit 2014. This...

Business

Globe taps partners for in-store mobile shopping technology

By Lawrence Agcaoili | September 15, 2014 - 12:00am

Ayala-led Globe Telecom Inc. has tied up with Mobext and In-Store Digital Display International to revolutionize in-store shopping experience using mobile devices in the country.

Business

MOBILE FESTIVAL 2013 to celebrate the power of mobile in transforming business

October 14, 2013 - 12:00am

On November 25, professionals from diverse fields and backgrounds will come together to explore the future of their industries at the MOBILE FESTIVAL 2013.

Business

Marketers urged to use mobile gadgets to promote brands

By Louella Desiderio | June 24, 2013 - 12:00am

Chief marketing officers (CMOs) are advised to use mobile gadgets as a platform to promote their brands given the high penetration...

Business As Usual

Industry holds First CMO Mobile Summit

April 9, 2013 - 12:00am

For the first time, top-level marketing executives will have a chance to convene and discuss the future of mobile marketing in the country.

Business

Mobext launches global mobile messaging platform

June 23, 2012 - 12:00am

Mobext, the mobile marketing agency brand of Havas Digital, has announced the launch of a proprietary, next-generation global mobile messaging platform. 

Telecoms

Havas Media announces arrival of Mobext in Phl

January 19, 2012 - 12:00am

Havas Media announces the acquisition of a majority stake in Snapworx Mobile Inc. the mobile marketing arm of Snapworx Inc., one of the Philippines’ biggest digital marketing agencies.

Business

Interactive marketing gurus to speak in gab

August 6, 2007 - 12:00am

Technology

Industry pioneer talks about mobile marketing in RP

October 31, 2005 - 12:00am

After experiencing a slow start last year, mobile marketing has become a big business strategy for several leading companies to promote their products. So much so that text-based product promotions have now become...

Business As Usual

‘Texting’ to change the raffle business

February 3, 2003 - 12:00am

After revolutionizing how people keep in touch, text messaging is about to radically change how companies hold their raffles. A new company, Buy N Text Corp., is launching what it calls "the country’s...

Telecoms