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                    [Title] => Expanded Cravings
                    [Summary] => Franchising The Coffee Beanery was the graduate thesis of Cravings Group general manager Marinela Guerrero-Trinidad at the Asian Institute of Management. 


Set up five years after Guerrero-Trinidad’s mother, Annie Pascual Guerrero, put up the first Cravings  restaurant/bakeshop in 1988, The Coffee Beanery was conceived as a branded in-house coffee, using 100% local coffee beans,  served in all Cravings outlets. 


                    [DatePublished] => 2004-03-15 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1721099
                    [AuthorName] => Rose G. De La Cruz
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ANNIE PASCUAL GUERRERO

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Set up five years after Guerrero-Trinidad’s mother, Annie Pascual Guerrero, put up the first Cravings  restaurant/bakeshop in 1988, The Coffee Beanery was conceived as a branded in-house coffee, using 100% local coffee beans,  served in all Cravings outlets. 


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abtest

Expanded Cravings

By Rose G. De La Cruz | March 15, 2004 - 12:00am

Franchising The Coffee Beanery was the graduate thesis of Cravings Group general manager Marinela Guerrero-Trinidad at the Asian Institute of Management. Set up five years after Guerrero-Trinidad’s mother,...

Business As Usual