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The selling power of celebrities in ad campaigns has been a tried and tested strategy, adding personalities and characteristics to a brand that will raise consumer awareness and product adoption.
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ANNETTE AND PIERO

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abtest

Penshoppe; Cebuanos are the newest additions to the Club Pen family

By Vanessa A. Balbuena | January 9, 2010 - 12:00am

The selling power of celebrities in ad campaigns has been a tried and tested strategy, adding personalities and characteristics to a brand that will raise consumer awareness and product adoption.

Freeman Cebu Entertainment