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                    [Summary] => BAGUIO CITY (Via Bayantel) — The "Laban" advocacy advertisement that came out in The STAR on the 20th anniversary of former senator and martyr Benigno "Ninoy" Aquino Jr.’s assassination bagged the silver in the Interactive Award category of the 18th Philippine Advertising Congress’ Araw Awards.


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                    [AuthorName] => Ann Corvera
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But such a world may not exist in these days, where big-budget introductions can crash and modest launches can go into orbit. This is the world of advertising, a world of hits and flops depending on how the elements are managed or mismanaged.


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ANDRE KHAN

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                    [Title] => STAR ad wins Araw Award
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                    [Title] => Advertising advertising
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But such a world may not exist in these days, where big-budget introductions can crash and modest launches can go into orbit. This is the world of advertising, a world of hits and flops depending on how the elements are managed or mismanaged.


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STAR ad wins Araw Award

By Ann Corvera | November 23, 2003 - 12:00am

BAGUIO CITY (Via Bayantel) — The "Laban" advocacy advertisement that came out in The STAR on the 20th anniversary of former senator and martyr Benigno "Ninoy" Aquino Jr.’s assassination...

Headlines

Advertising advertising

By Bong R. Osorio | November 3, 2003 - 12:00am

Tucked in the niches of our minds is a wishful picture of the advertising world as predictable, plannable and controllable by our actions. In our imaginary world, new products are conceptualized, marketed and launched...

Lifestyle Business